Any attendeerespondent for anything CTO

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Contestant Enrollment in THE SYSTEM

• Any attendee/respondent for anything CTO
• Registers an email and password online to JOIN
  the site
• http//www.cleantechopen.com
• Pacific Northwest in header
• Click Enter the 2009 Competition box at the
  right

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Next The Legal Release 1

• Each entrant must fit into
  one of the six clean tech category
  definitions
• Although PacNW will NOT have separate category
  competitions
• Each team must have at least two individuals
• At least one of which is over 18
• All of which must be documented
  United States residents, citizens, or legal
  aliens
• (e.g. F1, H1 visas).
• Entrants must be a startup with
  less than 500,000 of
  'external' equity funding
• Exceptions
• friends, family, MasterCard ? Government
  grants (not equity)

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Next The Legal Release 2

• CTO intends to be fair and open but
• volunteers incur no liability from their
  participation.
• Thus YOU hold harmless all CTO activities for
• decisions, injury, damage and about 13 other
  things.

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Next The Legal Release 2

• CTO intends to be fair and open but
• volunteers incur no liability from their
  participation.
• Thus YOU hold harmless all CTO activities for
• decisions, injury, damage and about 13 other
  things.
• There will be NO NDAs whatsoever throughout the
  process
• You MUST not share information that you consider
  confidential or that may compromise intellectual
  property claims
• Your submittals and judging must
  simply work around anything truly secret, no
  exceptions.

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Next The Legal Release 2

• CTO intends to be fair and open but
• volunteers incur no liability from their
  participation.
• Thus YOU hold harmless all CTO activities for
• decisions, injury, damage and about 13 other
  things.
• There will be NO NDAs whatsoever throughout the
  process
• You MUST not share information that you consider
  confidential or that may compromise intellectual
  property claims
• Your submittals and judging must
  simply work around anything truly secret, no
  exceptions.
• Prizes depend on sponsorship contributions and
  thus
• may end-up smaller than they appear in the mirror.

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• Air, Water, and Waste (AWW)
• Energy Efficiency (EE)
• Green Building (GB)
• Renewable Energy (RE)
• Smart Power, Green Grid, Energy Storage (SP)
• Transportation (TR)

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The Executive Summary Submittal

• ? 3 pages
• Single-spaced, 11 point, 1 margins
• Approx budget 460 words/Page 2600
  characters/P (no spaces)
• Think forward to your AUTUMN business plan
  submittal
• Business Plan document specification is for 9
  sections
• You will also make a 15 minute presentation to
  Judges
• With ONE PPT SLIDE for EACH SECTION
• Makes a good framework for your May 30 Executive
  Summary
• Each 200 words, 1100 char., ? 7-9 sentences

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Outline Specified for final Business Plan

• ? Opportunity Overview ? Operations
• ? The Team ?
  Management Structure
• ? Market and Competition ? Sustainability
• ? Product and Services ? Financials
  and Funding
• ? Go-to-Market Feasibility

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This months EXECUTIVE SUMMARY 7 sections
in 3 pages 1300..1400 words
AUTUMN JUDGING ELEMENTS MAY
EXECUTIVE SUMMARY
? Opportunity ? Market ? Team ? Solution ?
Feasibility ? Sustainability ? Financials
? Overview ? Team ? Market ?
Product/Services ? Feasibility ? Operations ?
Ownership ? Sustainability ? Financials
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Format

• Use layout of template provided, including boxes

Team Name Team Leaders Name Team Leaders
E-mail Team Leaders Phone Number 1)The
Opportunity 2) The Target Market 3)
The Team
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? The Opportunity Elevator Pitch 200 wrd, 1100
char., 7-9 sentc

• Start with a 3 sentence paragraph
• There is a (PROBLEM) in a (SIZEABLE MARKET) that
  can be brilliantly addressed by (SOLUTION)
  monetized by (BUSINESS MODEL) (SALES MODEL) .
• Our (UNDERLYING SCI/TECH MAGIC) positively
  differentiates us from (COMPETITION).
• An (INCISIVE, EXPERIENCED TEAM) simplifies and
  expedites achievement of (PROJECTIONS).

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? The Opportunity Elevator Pitch
fictionalized
Abodio has a significant and patentable
technology to dramatically (improve) network
operations of afdasqwqwsdfasdf, and compete
successfully in the 7-billion local substation
infrastructure market which will be expanding
significantly due to recent changes in the US and
EUs regulatory regimes and our unique ability of
multiplexing data signals over a single power
carrier. Abodio was set up in 2007 by two
experienced managers, each with 20 years
experience in the power distribution industry,
who developed research from Central Washington
Univ. in Ellensburg into world leading technology
for the dsfasfdasd afasfdasd adfasdf asdfasdf
afdasfdasd asfdasdfasdf asdfasdfas adfasdf
adfasfdsa, which represents a fundamental
breakthrough in multiplexed data processing over
power lines. Its initial application will be the
measurement of asfdasdf asfdasdf asfdasdf for
network operations of local electric grid
distribution. Technical merit was recently
validated by testing at EPRI, where we
significantly outperformed the market leader.
Abodio requires 7.0-million to launch into this
market, of which 4-million is for the next stage
of completing product development and regulatory
approval within 20 months and 3.0-million for
production scale up, marketing and sales, and
further product development.
183 words, 1130 characters, 5 sentences albeit
run-ons
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? The Opportunity Elevator Pitch
fictionalized
30/160
This view is validated by the recent operational
evaluation completed at EPRI, in Palo Alto, in
which the company's system outperformed those of
the market leader by a substantial margin.
16/98 39? characters
Technical merit was recently validated by testing
at EPRI, where we significantly outperformed the
market leader.
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? The Target Market

• Both market and competition, so an expanded
  budget 12/3
• 340 words, 1800 char., 12-15 sentences
• What is the pain or need (quantitative and/or
  qualitative) that customers are currently
  experiencing?
• Is there a metric that the pain is WORTH SOLVING
  ?
• What is the 5-year market opportunity that you
  can address?
• Market competition Rule of Three
• Entrepreneurs starting-up, existing start-ups,
  large corporations
• Theres never no competition
• Describe current industry or regulatory trends
  which support the introduction of your
  product/solution.

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? The Target Market
fictionalized
Market The best near term opportunity is network
operations of afdasqwqwsdfasdf afdasqwqwsdfasdf
in the 11 million substations currently using
qwreqwer qwer wrqe qwer qwre. Substations
typically experience events of a certain
type over a certain time frame resulting in
certain problems which present certain risks to
certain customers, specifically such as
something, one thing or another in a number of
applications. This market is poised for a period
of strong growth following announcements in 2008
by these regulatory agencies
in the US to do one thing or another, and these
other agencies in Europe to do one thing or
another. The USA market for upgraded
infrastructure will jump from 350,000 upgrades in
2007 to over 2,000,000 by 2018. Similar patterns
are becoming evident elsewhere, most notably
Germany and Japan. Year on year market growth is
forecast at 165, taking the market from the
current 500M (300M USA) to an estimated 6B
(3B USA) during this time period. Competition T
here are relatively few players in the market due
to its historically small size and the technical
difficulties of network operations of afdasqwq
wsdfasdf afdasqwq wsdfasdf and of afdasq
wqwsdfasdf wqwsdfasdf. There are three
principal competitors Toyota, Saab recently
acquired by Subaru, and Harley-Davidson, with
Toyota being the market leader with a 80 market
share. The Abodio technology has several
distinct advantages over the competitions
product offerings
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? The Target Market
fictionalized

• The Abodio technology has several distinct
  advantages over the competitions product
  offerings
• Great accuracy and downstream connectivity
• Significantly lower power consumption
• Simplicity and robustness of product due to solid
  state technology
• Lower manufacturing costs
• Abodio technology measures asdfadsf directly
  sensing afdasdf qrewe zxcvzxvc puiopuio hjkljjhk
  ljhklcvbnb myujty ntyhyxd ftxtfxxdt. All
  other solutions are indirect measurements.
• Signal multiplexing on a single power carrier
  giving a complete dump in a single pulse.
• Initial market research suggests these advantages
  are key ones for customers, with the simplicity
  playing well to local users and the reliability,
  accuracy, flexibility and the fact that it is a
  direct measurement being attractive to the
  owner/investors.

331 words, 1866 characters, 17 sentences/bullets
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? The Target Market
fictionalized
82/398
This will see the current market for upgraded
infrastructure in the USA jump from 350,000
upgrades in 2007 to over 2,000,000 by 2018. Year
on year growth of this market is forecast at
165, taking the market from the current 400m to
an estimated 4bn in the USA alone. Similar
patterns in infrastructure upgrades are becoming
evident elsewhere, most notably in Germany and
Japan. The global market is expected to reach
6bn from a current market size of 500m during
this time period.
56/288 27? characters
The USA market for upgraded infrastructure will
jump from 350,000 upgrades in 2007 to over
2,000,000 by 2018. Similar patterns are becoming
evident elsewhere, most notably Germany and
Japan. Year on year market growth is forecast at
165, taking the market from the current 500M
(300M USA) to an estimated 6B (3B USA)
during this time period.
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? Your Team
200 wrd, 1100 char., 7-9 sentc

• Who is on your team?
• Describe roles and key experience/expertise for
  each.
• Your type of business will drive required
  competencies
• Manufacturing
• Design/engineering
• Technology licensing
• Distribution
• other
• What are teammates level of commitment currently
• What would enable them to join the venture
  full-time?
• OK to NOT have a fully assembled team in May
• As long as you know precisely what you need.
• And you have at least 2 for submittal on May 30.

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? Your Team
fictionalized

• Key Leaders -- Two former executives in the power
  distribution industry founded Abodio and work
  full time to make it successful (with 4
  engineers).
• Dave Matthews, CEO led a multi-million dollar
  advanced technology startup inside ABB and an
  asfdasfd and afdasdf asdfasdf consultancy,
  Maximum Devil LLC
• Boyd Tinsley, CTO is a former Chief Architect at
  GE Power Systems, and CEO of International
  Reflections Corp.
• The Advisory Board includes Stefan Lessard,
  former asdfasdfasd CEO and currently asfdasdf,
  afdasfd and adfasfd asdfasdf Board Member.
• Team Needs Our top three needs are for 1) a
  CFO-credible, sales executive with a strong and
  deep CFO rolodex and demonstrated abilities to
  close big deals, 2) a chairperson with very
  strong industry, political, and environmental
  linkages is also being sought, and 3) a channel
  development executive to leverage multi-level
  partnerships and secure rapid penetration into
  the ripe and ready market.
• We have identified operational, deployment, and
  development resources to be added as needed.

156 words, 876 characters, 6 sentences
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? Your Application Solution 200 wrd,
1100 char., 7-9 sentc

• Provide a concise descriptive summary here
• NOTE! You may attach 1 or 2 additional pages of
  addenda
• the Addenda may be the place for more technical
  detail to keep out of your 150 word, 7 sentence
  budget for 4
• Instead,
• Laymans outline of what you sell, how it fits
  into
  overall value chain, and earns its price
• Competitive analysis market players
• differentiations (functional) and barriers (IPR)
  
• Any customer validation (alpha, beta, early
  release, etc.)

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? Your Application Solution
fictionalized
Our solution is the first (superlatives) for
(target applications) which does (key features).
Some pundit said this was a good idea. This
solution provides unique (improvements, changes)
to the (operational paradigm) of (marketplace)
because it does things differently/efficiently/mul
titasking, etc. Our solution does (one) (two)
(three) interesting things. This is a 2x
improvement over the current environment, saving
up to 50-80 in total power expense, or 24
thousand tons of CO2 per year per (customer site)
(or taking 4,400 passenger cars per year off the
road). A summary statement of what is unique
and breakthrough it can walk and chew gum at
the same time, while speaking and texting over
one data channel. Our company has applied for
several patents covering (a) (b) (c) and portions
of (d). All IP is either owned by the Company
or we have exclusive access for this particular
market.
215 words, 1231 characters, 8 sentences
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? Go-to-Market Feasibility 200 wrd,
1100 char., 7-9 sentc

• Potentially the most significant section
• How you get there is as important as where youre
  going (larry)
• Marketing, Sales, Promotional strategy
• Strategic partners
• Mktg/Sales Outside Infrastructure
  Complementary IPR
• Operational strategies key to the execution of
  overall plan
• Key milestones in order to enter the market
• Tech refinement Prototype Pilot
  Regulatory Certifs.

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? Go-to-Market Feasibility
fictionalized
Development Status This comprehensive solution
is being tested at and other large early
adopter sites and is ready for full deployment.
Extensions for , , , are ready for
production trials. Deployment takes 12-16 weeks
with plans to reduce this to 6-8 weeks with
further automation of installation
efforts. Strategic Partners how the solution
complements other vendors at the end-user, what
systems it might interact with and hence be sales
partners. List any contacts you may already
have had or deals done. Distribution Our
companys initial focus is direct sales to very
large utilities and governmental entities with
secondary sales to mid-size customers through
partners. This is a CFO sell with support from
the CIO, facilities/Ops and sustainability
group(s) and addresses their needs for cost
reduction, eco-compliance and continued high
service levels.
185 words, 1146 characters, 9 sentences
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? Sustainability
200 wrd, 1100 char., 7-9 sentc

• CTO is very keen on this aspect of the businesses
• We will have a separate discussion of
  this shortly
• As throughout the summer
  there will be separate and
  in-depth mentorship and
  clinic resources provided to
  contestants
• And in the coming year, distinct symposia
  provided to the community
• HINT dont just throw away that water bottle !

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? Financials

• Major assumptions that drive revenue
• Unit price sales volume market size
  premiums/discounts
• license/royalties raw material costs
  contractual relationships
• Funding received already and Future funding plans
• Sources, Amounts and Uses (milestones achieved
  thereby)
• Exit Strategy for realizing value
• And enough paper space for a SUMMARY FINANCIALS
  CHART within the 3 page limit !

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? Financials
The company will require to complete
product development and regulatory approvals.
Each large customer will provide in
recurring revenue with a ROI.
Founders have self-funded the operations to date
(approximately K). The company forecasts
revenues after three years from launch to be
with a net profit of . The value of the
company will significantly increase at the point
of regulatory approval in years. Additional
funding will accelerate initial reference
customer deployments, feature development,
fortify (specific technology features), build a
solid pipeline, sign initial partnership deals
and enlarge patent protection for technology
roadmap portfolio. Given the current and future
growth of the sdasferqf bvsre aserawre market it
is highly likely that (company) will be a
strategic acquisition target at time for one
of the qwefdqw ezxcvzxv zvczynt mjtybo bjbjk
companies which will want to enter this market. A
planned exit and capitalization through
acquisition or merger in year 4 or 5 at a 10-15x
valuation.
162 words, 900 characters, 8 sentences
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Optional 2 page Addenda for Supporting Materials

• Strict limit to TWO PAGES (one-sided)
• Include in the same DOC or PDF upload as the
  3-page summary
• Technical Information and Diagrams
  Press Clippings
• Photographs Field Test Results
  Customer Surveys
• 3rd Party Endorsements or Trials
• You have to prioritize what are the most
  influential 2 PAGES you can submit
• BUTas addenda, judges are not required to
  review and may not
• If it is pivotal, include it in the 3 pages and
  cut out some other.

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Format
Team Name Team Leaders Name Team Leaders
E-mail Team Leaders Phone Number 1)The
Opportunity 2) The Target
Market 3) The Team
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Format
4)The Product/Solution 5)
Go-To-Market Strategy (Feasibility)

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Format
6) Sustainability 7)
Financials/Financing Needed
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For more information and to register for the
competition, please visitwww.cleantechopen.com
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