Title: Mystery Visit Ltd' Introduction
1 Mystery Visit Ltd.Introduction
2Goals
- Our major goal to contribute to our clients
customer satisfaction. - We would like to participate in the service
enhancement of our partners by providing
experience-based feedback on contact-point
operation reflecting own and competitors
services. - Beyond gathering and supplying market information
it is crucial to establish the relevant business
implications and actionable steps - in
cooperation with our partners. - Our focus is our client. After uncovering and
understanding clients business issue we would
like to help with flexible and professional
solution to determine and reach their goals. - Our task is to satisfy the research need of our
clients by providing full service. During our
operation we wholly respect and apply the ESOMAR
and PMSZ (Association of Hungarian Market
Researchers) guidelines and standards. - During the projects we keep continuous contact
with client to ensure the transparency of our
operation.
3Where can we help
- The majority of purchasing decision is made at
the point of sales. It is crucial, what kind of
impulses effect the customer how is the physical
environment, what impression the attendants make,
how can they impact the decision. - The marketing efforts appears in physical form at
the point of sales what is the message to the
shopper, how he supposed to be convinced. - One of the most important and difficult task of
HR is the effective development of sales staff,
client service people. The feedback of POS
experiences can serve as a base or supporting
material to the training fact based, from
independent source. - The sales team, distribution partners can be
directly inspected, mirroring performance. It
helps to set individual targets, and evaluate on
individual basis. - Provide input to service developers.
- All the above can aim own and competitor
activities, helping to establish competitive
advantages.
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4Why is mystery shopping important?
- A Mystery Shopping is an observation based
research method, which reflect objectively the
operation of service team such as sales and
service representatives, consultants, client
contacts, agents, distributors. - The effectiveness and proper operation of sales
and client service process is also detected with
this methodology. - The major idea of Mystery Shopping is, that the
test shopper acts as a common shopper while
purchase a product, ask for advice or need a
service. After the experience of interaction a
prepared report is filled out, which is
summarized and analyzed by our experts. - Mystery Shopping is always tailor made, based on
the clients requirements and internal standards. - Sales supporting researches, such as mystery
shopping, mystery call, accompanied shopping
trip, and further sales monitoring systems, help
to create, maintain, and develop motivated,
customer oriented sales and service team.
5Our Team
- A Mystery Visit Ltd ensures flexible, client
focused service via its ten years mystery
shopping experiences. Our continuously trained
shopper team can act on very large scale from
simple to extreme situations. - Our field workers can arrange real shopper for
very different kind of products or services. - Our goal is the endless professional development,
method improvement and high quality work in
order to meet our client needs. - Throughout our work the improvement of our
shopper team, their training and checking is
highlighted such as direct personal contact
with them. - Dedicated analyst and consultants help to
interpret the results and keep contact with our
clients during the projects.
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6Why to use mystery shopping?
- Audit and measure the quality of the service
- Check the professional preparedness and loyalty
of the colleagues - Enforce client orientated approach
- Motivates service team
- Helps to identify training needs
- Provides background for sales trainings
- Unfold competitors strengths and weaknesses
- Supports sales monitoring system development
- Gives feedback on point of sales physical
condition, usage of point of sales material - Check and reflects compliance to the business
policies, protocols, legal requirements - Helps improve service products
7Research MethodologyServices offered by
MysteryVisit Ltd.
- Mystery Shopping researches
- Anonym mystery shopping (with web based follow
up) - Open controlling shopping immediate feedback
- Mystery call testing call center services
- Other special observations mystery patient,
mystery passenger etc. - Mystery Shopping back up studies
- AST - Accompanied Shopping Trip
- Qualitative in-depth researches on internal and
external issues (shopper focus groups, client
focus groups) - Client satisfaction measure
- Point of sales material tracking
- Support for system-planning
- Sales flyer checking, data collecting
- Sales support systems
- Problem detection, situation analysis
- Active participation on sales trainings
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8Research areas
- We worked already in these situations
- Mystery shopping with our professional shoppers
- Accompanied shopping with selected real shopper
- Creating crisis situation (complain handling)
- Extreme client
- Measuring professionals preferences,
recommendations - Inspecting quality of service
- Observation of physical environment,
communication materials. - Checking legal requirements application
- We worked already on thesearea of business
- Retail chains
- Client service offices
- Pharmacies
- Hospitals and private clinics
- Bank branches
- Petrol stations
- Car dealers, services
- Tourist agencies, gastro units, hotels, ticket
offices - Dealers, distributors, brand representatives
- Call centers
- Internet shopping
9Contact
Dr. Szabó András C.E.O. 30/9 857 857,
szabo.andras_at_mysteryvisit.hu Katona Szerencsés
Dóra Managing Director 30/2 896 701,
szerencses.dora_at_mysteryvisit.hu Kertész Balázs
Research Director 30/2 896 688,
kertesz.balazs_at_mysteryvisit.hu Emri Andrea
Buisness development 30/371-8883,
emri.andrea_at_mysteryvisit.hu
10Thank you for your attention!