KNOWLEDGE MANAGEMENT

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KNOWLEDGE MANAGEMENT

• MN4118 Session 15
• Prof. Mark Nissen

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Agenda

• Key Concepts
• Integrated Process System Design
• KM Design Exercise
• Summary

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Knowledge Power

• Knowledge is power!
• Well-accepted for individuals
• Now pursued by organizations
• Knowledge management
• Broad enterprise interest
• Knowledge as critical corporate asset
• Knowledge superiority in NCW
• University epitomizes K-org (I capital only)
• How about USN?
• Manpower domain?

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KM Concepts

• Knowledge as enterprise asset
• Hiring for experience over ed, intelligence
• Sustainable competitive advantage
• Firm org that knows how to do things
• Unique economics of knowledge
• Create without cost
• Share without losing
• Increasing marginal returns to scale
• Very human endeavor
• Max K org size 200-300 people?

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Knowledge Uniqueness

• Knowledge is unique
• Not data (facts, bits)
• Not information (messages, context)
• Enables action (good decisions, behaviors)

Actionability
Abundance
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Example 1 - Context

• Data 23495 23695 ?
• Information
• 23495 - 2000 Subaru Outback MSRP ?
• 23695 - 2001 Subaru Outback MSRP ?
• Knowledge which is the best value?
• MSRP vs. invoice?
• Model year vs. trade-in value?
• Professional car dealer vs. 16 year old kid?

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Example 2 - Instruction

• Explicit instruction from me
• Usa su cuchara para comer la sopa.
• Data, information or knowledge? Action?
• Procedures from flight manual
• Data, information or knowledge? Action?

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Example 3 - Experience

• Onboard ship, Persian Gulf
• Command center
• Assess situation, take appropriate action
• Navy Captain (O-6) Ensign (O-1)
• 20 years difference in experience
• Exact same data and information
• Expect differential decisions/actions?
• Officer w 2 years experience vs. relief?

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KM Life Cycle

• Create - new K
• Organize - how K interrelates
• Formalize - tacit gt explicit K
• Distribute - share K
• Apply - use K for action
• Evolve - refine K
• Uneven IT coverage

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Enterprise Level KM Systems Practices
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Group Level KM Systems Practices
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Individual Level Systems Practices
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KMLC IT Coverage
Research
Create (tacit)
Evolve (refine)
Organize (ontology)
Class II (performative)
Class I (supportive)
Formalize (explicit)
Apply (action)
Distribute (group)
Application
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Integrated Knowledge Process System Design

• KM not just about IT
• Integrate process system design
• Step 1 Process analysis
• Understand ( redesign) process first
• Step 2 Knowledge analysis
• ID critical knowledge (CSFs)
• Step 3 Context analysis
• Understand process environment
• Step 4 System analysis
• Usual IS AD stuff

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KM Design Exercise

• Process redesign
• Context course projects
• Use four-step design method
• Step 1 Process analysis
• Step 2 Knowledge analysis
• Step 3 Context analysis
• Step 4 System analysis
• Design to support process redesign?

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Summary

• Knowledge is power (enterprise)
• Key corporate asset (com/mil/gov)
• Sustainable competitive advantage
• Knowledge not data/information
• Enables appropriate action
• O-6 vs. O-1 on bridge
• KM process system design
• Systematic method
• Start with process knowledge analysis
• Then ID opportunities for IT
• Exam questions?