But I want that

1
But I want that!

• You As The Consumer

2
Questions to think about

• Is this a need or a want?
• Why do I think I need this?
• What are you really looking for? Or what is the
  purpose of this purchase?
• How do I know what is best?
• What happens if I decide I dont like it or it
  isnt what I expected?

3
Unit Summary

• What is the difference between needs and wants?
  Is there a clear explanation? After reading a
  brief definition, you will get a chance to define
  what your needs and wants are. Our class results
  will be tallied so we can analyze and discuss the
  results.
• As an informed consumer, you will need to do some
• investigative research on one particular item,
  comparing and contracting different brands or
  models. Once your comparison shopping worksheet
  is complete, you then can share with the class
  which one you believe fits your needs and budget.
  
• Ever bought something and soon discovered this is
  not what you really wanted or it wasnt working
  properly? What do you do
• then? We will look at your consumer rights.
• Exactly why do you buy what you buy? How does
  the media lure you into buying their products?
  Looking at common marketing strategies, you will
  be able to identify many used in commercials. As
  the final project, you will be creating a
  commercial demonstrating marketing strategies.
  Your classmates will be challenged to find all
  the strategies you used in your presentation.

4
Assessing wants vs. needs

• What is the difference between wants and needs
  click on icon to read definition
• Complete your assessment of needs and wants
• Need vs. Want Survey

5
Choosing a product

• Evaluate your needs wants for either a digital
  camera, computer laptop, or MP3 player. Using
  comparison worksheet, list needs, wants, and
  budget for product.
• Using websites (found in Mrs. McLellan-Tucks
  portaportal) Completion of the worksheet,
  comparing three different models of product.
• Mrs. McLellan-Tuck's portaportal

6
Becoming a Wise Consumer

• There are many resources available to consumers
  to help with all kinds of problems.
• How good are you in finding help?
• Complete the Tic-Tac-Do Web Activity to get
  yourself acquainted to the many resources
  available.

7
Strategies Used in Selling a Product

• View video on different Marketing Strategies
• Watch Commercials identify marketing strategies
  used.
• Pepsi
• McDonalds 1
• McDonalds 2
• Christmas
• Medicine
• Go to Mrs. McLellan-Tuck's Web Page Find My
  Blog Journal Identifying Strategies for each
  commercial.
• Homework watch commercial used in media today,
  share strategies used with class in entry on Mrs.
  M-Ts wiki. (You will be prompted to log in at
  site)
• Mrs. MTs wiki

8
Creating own advertisement

• In small collaborative groups (no more than 3)
  choose own product to sell .
• Create storyboard for presentation/advertisement.
  Each presentation will demonstrate at least 4
  different marketing strategies.
• Create a PowerPoint or Podcast to be shown to
  class. Class will analyze each advertisement and
  identify the strategies used.
• Rubric assessment link
• Project will be presented to class they will be
  identifying the strategies used within the
  presentation.