The Client Perspective

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The Client Perspective

• Dee Dutta
• Corporate Vice President
• Global Head of Marketing

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An engaged audience?
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The vanishing miracle of tele-vision
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(No Transcript)
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While watching TV.
Activities while watching TV
Source MEC, 2006
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(No Transcript)
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More choice can mean no choice at all
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Needing expertise a barrier to purchase
I only take a couple of hours a day to find and
buy anything online (US)
On average, I spend about 30-40 hours
researching about the product before I decide
to buy it (India)
Recently I bought a computer, which took me more
than a year to investigate before I made a
decision (China)
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Empowered consumers?
Evolution of Walkman
SE Walkman W850i 2006
MP3 Walkman 2003
CD Walkman 1984
MiniDisk Walkman 1992
SE Walkman W800i 2005
Cassette Walkman 1979-2002
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Creating a global icon with an intuitive meaning