NRL Business Plan 2'0

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NRL Business Plan 2.0

• Lessons Learned and Future Goals

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Business Plan 1.0Core Objectives

• Increase the competitive opportunities
• Provide young players with heroes
• Create marketable properties
• Provide infrastructure for competitive equity
• Assign real value to elite ringette

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Business Plan 1.0Operational Objectives

• Establish league and schedule
• Establish operating agreement
• Develop league website
• Franchises awarded
• Determine governance/structure
• Determine officiating concepts
• Sell tickets
• Develop National Club Championship
• Hire League Commissioner
• Develop World Club Championship

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Business Plan 1.0Key Operational Priorities

• Sell Tickets
• Ensure Competitive Equity
• Enumerate relationship with RC
• Expand
• Develop team revenue streams

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Business Plan 1.0Whats Getting Done

• Checklist (Fun) Items
• World Club Championships
• Develop National Championship
• Develop website
• National Media Relations

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Business Plan 1.0Whats Not Getting Done

• Project Based (Boring) Items
• Operational Guidelines
• Local Sponsorship
• Ticket Sales
• Relationship with RC
• Governance

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Business Plan 1.0Assessment

• More Success than failure. Failures that have
  happened, have moved us forward.

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Business Plan 1.0Unforseen Obstacles

• Athlete Buy In
• Has not been universal
• Team Staff requirements
• Too much for too few people to do
• Competitive Equity regulation
• Requests have been toothless
• Ticket Sales Regulations
• Outside regulators (govt) and internal
  priorities (time) have impeded implementation

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Business Plan 1.0Structural Obstacles

• Governance/RC Relationship
• Whos in charge?
• Team Infrastructure
• If not the coach/manager.. Who?
• Ringettes Self Esteem
• If you think making money is impossible, trying
  to do so irrational

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Business Plan 1.0Moving On

• A New Lexicon is Required
• Was Costs
• Is Investments
• Was Associations
• Is Owners
• Was Coach/Manager/Trainer
• Is Coach
• Was Manager
• Is COO
• Was Players
• Is Product

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Business Plan 2.0

• Doing that which is easier said than done.

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Business Plan 2.0Operating Principles

• The NRL is as strong as its weakest team
• Every athlete/coach/trainer/fan is a local
  athlete/coach/trainer/fan
• Team infrastructure is insufficient to deliver
  required value
• We are good at checklists, bad at long term goals
• Standards must be known in order to be met

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Business Plan 2.0Core Objectives

• Increase the competitive opportunities
• Provide young players with heroes
• Create marketable properties
• Provide infrastructure for competitive equity
• Assign real value to elite ringette
• Our job has not changed only our tools

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Business Plan 2.0Key Changes

• Culture
• Structure
• All we want to change is everything we do and
  every way in which it is done

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Business Plan 2.0Cultural Changes

• A Reasonable Expectation of Profit
• Resetting the scale a new definition of bad
• Top supports bottom, bottom allows top to exist
• The NRL, like its teams, makes cuts

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Business Plan 2.0Changing the Culture

• Every team must provide a business plan and
  annual financial statements.
• These MUST be shared with the rest of the league
  No Secrets
• The operations manual must be completed and
  enforced
• The NRL does everything to support its teams.
• Even occasionally hurting one of them.
• Failure to perform can result in fines,
  suspensions, point deductions and expulsion.

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Business Plan 2.0Structural Changes

• Someone must know the answer
• That person must be constrained
• Ringette Canada must be able to watch its money
• Fewer meetings, more accomplishments

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Business Plan 2.0Structural Changes

• Board of Governors and RC decides on directions
  and limitations. No more.
• Did Paul Tagliabue ask the Board of Governors
  before moving the N.O. Saints post-Katrina home
  games?
• If he did, what would you have thought, and how
  long would it have taken?

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Business Plan 2.0A New Structure

• Who are the NRLs customers?
• Fans
• Ringette Canada Board
• Ringette Canada Membership
• Sponsors
• Media

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Business Plan 2.0A New Structure

• Who are Team Owners?
• Associations
• Private Individuals
• Dedicated to making a profit
• Committed to league
• Responsible to shareholders for overall
  performance, to commissioner for execution of
  league directives

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Business Plan 2.0A New Culture

• Who Pays to Watch Ringette?
• If you answered no one, leave the room, and do
  not come back
• Girls want heroes, we provide them
• Families want affordable entertainment, we
  provide it
• Media providers want content, we provide it

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Business Plan 2.0Team Level

• What Do the Teams Do?
• Develop and execute a business plan
• Enforce codes of conduct
• Secure local sponsorship
• Adhere to operations manual
• Commit to winning
• Report obsessively
• Stats, finances, lessons learned, media

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Business Plan 2.0League Level

• What Does the League Do?
• Develop and execute a business plan
• Supervise ringette operations (rules)
• Execute League Events (Canada Cup, NRL
  Championships)
• Supervise international transfers
• Enforce team code of conduct
• Provide reporting tools
• Assimilate data reported by teams

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Business Plan 2.0League Level

• League Tim Taylor
• The NRL provides the tool box
• Website development
• Business plan templates and guides
• Sponsorship plan templates and guides
• Media plan template and guides
• National media
• Clearing house for good/bad ideas

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Business Plan 2.0Conference Level

• What Does the Conference Do?
• Makes schedule
• Determines playoff format
• With approval, uses experimental rules/concepts
• Picks an all-star team, when needed

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Business Plan 2.0Buck Stopping

• Whos In Charge?

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NRL Business Plan 2.0

• Lessons Learned and Future Goals