Pitfalls and Payoffs The Kenyan Business Womans World

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Pitfalls and Payoffs The Kenyan Business
Womans World
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OVERVIEW

• a. Kenya
• b. Kenyan women entrepreneurs
• c. Pitfalls Risks
• b. Payoffs - Returns
• d. A real life example
• e. Kenyan vs. US women in business
• f. Q A.

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Kenya in Brief

• Size Approx. similar to Texas or Nevada
• Demographics
• Population 32 million
• Median age 19 years
• Literacy 85
• Agriculture main employer 75 but only 20 of
  GDP (services 62 GDP)
• Products Tea, coffee, horticultural goods,
  livestock.

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Kenyan Women Entrepreneurs

• Sectors
• Demographic profile
• Business size
• Incentives to start business venture
• Constraints to starting business venture
• See http//www.ifad.org/bsf/projects/kenya.htm
  www.kwft.org www.peacewomen.org/contacts/africa/k
  en_index.html

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Pitfalls - Risks

• Balancing familial/business demands
• Lack of social and institutional support
• Inadequate business planning
• Inexperience in business operation
• Insufficient initial or expansion capital
• Personal and business insecurity

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Payoffs - Returns

• Economic
• Social
• Political