Who is non-pro user?

1
Who is non-pro user?

• certain experience and skill-set
• not necessarily computer-related
• tied to the medium
• computer skills play a role, but maybe they
  shouldnt

2
Who is non-pro user?

• how to characterize?
• do it for a living?
• lack domain skills?

3
Who is non-pro user?
pro semi-pro non pro
do it for a living career-related domain skills (e.g., audio editing) hobbyist started as non-pro motivated for some reason to acquire more skills non-users average users entertainment instrumental
4
Motivation

• push non-pro users to semi-pro users?
• how to motivate?
• how to facilitate this migration?

5
Role of Tech?

• non-pro users dont really care
• just want an easy to use tool
• maybe move to more sophisticated tools
• shortest path approach
• pro, semi-pro want to create better content, but
  perhaps also interested in latest and most
  sophisticated tools

6
Our role for non-pro users

• non pro users low domain knowledge, low computer
  knowledge
• our role provide motivation
• provide more computer knowledge by improving
  interaction

7
Methods

• contextual inquiry, prototyping, user studies
• social software, online blogging, offline dairies
• need to encourage elderly people to contribute to
  online
• young people post comments without asking

8
Methods

• web-apps 80 registered users, only 10 active
• public vs. private?
• use social software to evaluate concepts or
  brainstorming
• bring more tools to focus specific ideas
• use lead users to develop ideas, and feed ideas
  back to non-pros

9
Methods

• use lead users more domain knowledge, more
  computer knowledge
• online methods are a good way to reach these
  people
• user lead users to generate ideas
• need to complement with traditional methods of
  observation and evaluation for non-pros

10
Methods

• online tools - use through the whole process
• quick, continuous feedback
• users communicate with each other
• users/participants communicate with
  researchers/developers/designers
• social software builds community, brings
  researchers closer to users

11
Methods

• all users introduce themselves to each other
• how to balance communication between researchers
  and users, or within researchers, or within users

12
How to motivate users?

• how to keep users interested throughout the
  entire design process?
• some users dont need motivation
• e.g., forums for tech support
• reward system? peer-to-peer evaluation?
• quick feedback

13
online vs. offline

• online no direct interaction, more difficult to
  capture the environment
• online amount of participants can be higher,
  more spread possible geographically
• online non-pro users difficult to reach or even
  impossible