ISFccc

1
Welcome

• ISFccc Onkyo

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An Industry First

• Worlds first AV Receivers to include
• isf Certified Calibration Controls
• What Certified means
• 1st-DONT SCREW UP THE PICTURE!
• 1080p To Be or Not To Be
• 2nd-Give Me Control!
• Dealer Activated /Unlocked Controls

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Dont Screw Up the Picture I

• 1080p? Does it make it to the HDTV???
• 1080p To Be?
• Or
• 1080p Not To Be?
• Vast Majority of HDTVs and competitors AV
  Receivers
• Not To Be
• Overscan, aspect ratios and keystone kill the
  1080p bitmapping
• Owners love their HDTVs ANYWAY
• ISF Philosophy- What goes in MUST come out!
• Onkyo with ISFccc 1080p To Be

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Dont Screw Up the Picture II

• The PR-SC886Ps signal path is Certified to
• Deliver the Whole picture!
• Clipping or Crushing..
• The white level destroys bright picture details
• The black level destroys dark picture details
• The Specs - PC Digital video levels are Zero to
  255
• TV Specs - 0 255 are used for T.R.S. (Timing
  Reference Signals)
• 1 to 254 - TV legal range, with white at 235 and
  black at 16
• 16 to 235 Integra meets ITU-R BT601 709 specs!

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Why is Calibration Important?

• Matching a display to a source
• Matching a system to a room
• Getting the whole picture
• Getting the right picture
• Getting nothing but the picture
• Extending the useful life of a monitor
• Accurately displaying a subjective image.

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Why Calibrate II

• Leaving your HDTV at the factory picture
  settings is like installing a new air conditioner
  without setting the thermostat. Basic picture
  adjustments take less than five minutes and could
  improve your TV's performance dramatically.
• Brent Butterworth, Editor-in-Chief, Home
  Entertainment Magazine

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Why Calibrate II

• Calibrating your television will likely have a
  far greater impact on the pictures quality than
  the brand, features or technology used to create
  it
• Mike Wood, Editor in Chief, Digital TV Sound

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What Do We Need to Calibrate?

• Brightness, Black level
• Contrast, White level
• Color Tint
• Sharpness
• Gray scale
• Geometry Centering, Sizing, etc
• Convergenceless and less cases over time
• Gamma

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Control Freaks Wanted...

• Blue Only Mode / Filter- quick easy SMPTE
  adjustments
• Built in Blue Only mode- effective, reliable,
  consistent
• No more using cheap / unreliable blue plastic
  filters to look through
• isf Controls- Assignable by Input/Source or
  Global
• Individual settings for each monitor output
• Precisely calibrate for Main Out (to Projector)
  and Sub Out (to flat panel display device)
• Have your cake and eat it too!

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Control Freaks Wanted-Adjustment Parameters Per
Input

• Set Output Resolution / Upscaling
• Custom, Day, Night Modes for ambient light
  changes
• Game Mode, Zoom Mode (Normal, Full, Zoom, Wide
  Zoom)
• Advanced Picture Controls
• Picture Mode (Film/Video) 24 fps/30 fps
• Edge Enhancement Makes Picture Appear Sharper
• Mosquito Noise Reduction Remove Shimmering
  Around Objects
• Random Noise Reduction Indiscriminate Film Noise
  (Picture Grain)
• Block Noise Reduction Block Distortion (from
  compression)

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Control Freaks Wanted-Adjustment Parameters Per
Input

• Fine Grain adjustments
• Red Brightness / Contrast
• Green Brightness / Contrast
• Blue Brightness / Contrast
• Hue, Saturation
• Gamma
• Full ISFccc Master Table available on dealer
  support site

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What ISF Means

• Deliver Superior System
• Better Quality Components, Better Adjustments,
  Faster Calibrations
• Unlock the full potential of each Black Box you
  sell this year
• We give you the tools- you take advantage of them
• Energy Savings
• California Energy Commission funded study by ECOS
  Consulting ISF
• Properly Calibrated Displays Reduced Power
  Consumption by 30-50
• Expand the useable life of display device (up to
  2x longer than factory settings)
• Differentiate your company from the competition
• Be the expert who can offer services your
  competitors are not qualified to offer
• Establish a higher level of professionalism

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What ISF Means

• Build a Satisfied Client Base
• More referrals and new customers
• Maintain Clients Systems Create a Recurring
  Revenue Stream
• Display devices need to be calibrated on a
  regular (annual) basis
• Aging causes degradation in light output and
  color shifts
• Periodic calibrations maintain theater
  performance
• Keep Clients for Life
• Better Bottom Line (350-550 Per System easily)!
• Big Box store recently sold 12,000 calibrations
  in ONE WEEK!!!
• Goal of 1000 sales PER DAY!
• Flat panel sales no profit margins!
• Do you want them to be the experts?
• You can offer superior service and make more
  money doing it!

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FAQ

• How do I get certified?
• ISF classes are offered throughout the year
  usually 10-12 times per year in the US
• Who do I contact for more information on
  schedules and equipment?
• ISF website www.imagingscience.com
• Sencore website www.sencore.com
• How much does it cost?
• Certification courses typically last about 2 days
  and cost less than 1000
• Expect to invest around 10k for tools, training,
  and certification
• Monthly commitment for tools is less than 200
  per month
• What is my expected ROI?
• Three calibrations per month at 350 average 10
  month ROI
• More calibrations or higher average ROI in as
  little as 6 months
• Very fast return from an investment standpoint

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THANK YOU!