The Ethernet Alliance Bringing IEEE Ethernet Standards to Life

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The Ethernet AllianceBringing IEEE Ethernet
Standards to Life

• Media Update
• May 2009

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Agenda

• Whats New
• Ethernet Alliance Overview
• Interop Las Vegas
• Certification Program
• 40G Serial Initiative
• Whats Next

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Whats New

• Interoperability
• Interop Las Vegas demonstration
• Preparing for SC09
• Private test event of IEEE 802.1 Data Center
  Bridging
• Certification program
• Ethernet Alliance logo for 3rd party lab tested
  equipment
• Certification requirements under development
• Incubation of 40G serial PHY
• ATT and Verizon have already joined to support
• Goal develop a call-for-interest for IEEE 802.3

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Overview
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Ethernet Alliance Mission

• Drive revenue for our members
• Demonstrate interoperability at tradeshows
• Logoed certification of member components and
  equipment
• Generate sales leads for members
• Market education
• Voice of the Ethernet industry
• Collaborate with other relevant .orgs
• Outreach via whitepapers, webinars, videos,
  social networking
• Grow the Ethernet ecosystem
• Expand Ethernet applications
• Enhance Ethernet capabilities through standards
  incubation
• Build relationships between academia and industry

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Partnership with IEEE 802 Ethernet
IEEEProjectInitiation
IEEEStandard
Call-for-Interest
Incubation (Concept, Market)
Consensus Development
Ethernet Alliance
Education (Papers, Webinars, Speakerships, Social
Networking, etc.)
Interoperability (Feasibility, Demonstration,
Certification)
Study Group
IEEE 802
Task Force
Ethernet Alliance Effort
IEEE 802 Effort
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Achievement Examples
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Where the Ethernet Alliance Fits
Application
Applications
Presentation
OSI Seven Layer Stack
Presentation/Session Protocols (e.g. DMTF)
Session
Ethernet Alliance Liaisons
Transport
Transport/Network Protocols (e.g. IETF)
Network
IEEE 802.1
Data Link
Ethernet Alliance
IEEE 802.3
Physical
Direct
Partnerships

• Primary focus Layer 1 and 2 Ethernet Standards
• Partnerships and liaisons with Ethernet
  users/influencers

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Interop Las Vegas

• Bringing IEEE
• Standards to Life

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Booth and Participants
POE/POE
Behind the Scenes
EA
Rack
Counter (2 ' x 8')
Participants List
SFP
Rack
EA
Rack
10GBASE-T
FCoE
Legend
Monitor
Kiosk
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Interop Demonstrations

• 10GBASE-T (IEEE Std 802.3an-2006)
• High Density 10GBASE-T Interoperability
  Demonstration

• Fiber Channel over Ethernet (FCoE) (INCITS/T11
  and IEEE P802.1Q)
• FCoE and Converged Ethernet Interoperability
  Demonstration

Enhanced Small Form Factor Pluggable (SFP)
(SFF-8431) Modules SFP 10 Gigabit
Interoperability Demonstration
Power over Ethernet (PoE) (IEEE Std
802.3af-2003) / PoE (IEEE P802.3at) PoE
Switches and Midspan Interoperability
Demonstration
Behind the Scenes Kiosk Products not visible
within the working demos
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Certification Program
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Making Ethernet Standards Work

• Feasibility
• Public demonstration of technical feasibility of
  concepts
• Interoperability
• Private sessions to provide members with
  interoperability data
• Public demonstrations at tradeshows to highlight
  technology interoperability
• Certification
• Private, closed-door testing event
• Interoperability and standards compliance tested
• Logo indicates equipment readiness for the market

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Certification Program

• Ethernet Alliance subcommittees develop
  certification criteria
• Based upon IEEE 802 conformance statement (PICS)
• Interoperability is a key requirement 
• Testing conducted at vendor-neutral, third-party
  facility
• Ethernet Alliance members select test facility
• Additional cost for certification testing
• Certification logo
• Only Ethernet Alliance members permitted to use
  logo
• Logo will highlight successfully completed test
• Certified products will be published on Ethernet
  Alliance Web site

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40 and 100 Gigabit Ethernet Update
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IEEE P802.3ba Objectives

• 100G physical layer specifications for operation
  up to
• 40 km on single-mode fiber (SMF) using wavelength
  division multiplexing (WDM)
• 10 km on SMF using WDM
• 100 m on parallel OM3 multimode fiber (MMF)
• 10 m over a copper cable assembly
• 40G physical layer specifications for operation
  up to
• 10 km on SMF using WDM
• 100 m on parallel OM3 MMF
• 10 m over a copper cable assembly
• 1 m over an FR4 backplane

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Project Status

• P802.3ba is tracking to schedule
• Finished initial working group ballot and comment
  resolution
• Editorial team working on developing Draft 2.1
• Next ballot cycle to start in first week of June
• Ethernet Alliance subcommittee
• Discussions initiated regarding interoperability
  testing and demonstrations
• Certification criteria to be part of
  interoperability discussions
• Members and industry are discussing the next
  project
• 40 Gigabit Ethernet Serial PHY

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40G Serial PHY Update

• Who Carriers and service providers
• What Desire a standards effort to support 40
  Gigabit Ethernet using a serial physical layer
  device
• Why Serial approach permits simpler interface
  to existing OTN and SONET/SDH network
• When Timing is being discussed.
  Call-for-interest likely to occur in the November
  2009 timeframe
• Where Discussions facilitated by the Ethernet
  Alliance

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Wrap-Up
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Whats Next?

• Potential areas for incubation
• 100GbE DP-QPSK, 100GbE Serial
• Terabit Ethernet
• Interoperability and Certification
• 10GBASE-T, -KR, SFP interoperability in 2009
• 40G and 100G Ethernet, Energy-efficient Ethernet
  in 2010
• Certification programs for PoE, 40G/100G, Data
  Center Bridging
• Support membership growth
• Carriers and service providers are signing up
• New members bring new insights to the Ethernet
  ecosystem

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Where to Find the Ethernet Alliance

• Twitter _at_ethernetallianc
• LinkedIn Ethernet Alliance
• Facebook Ethernet Alliance
• Plaxo Ethernet Alliance
• URL www.ethernetalliance.org

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Thank you
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Back-up
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Subcommittees
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Some of Our Members