Altruism

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Altruism Prosocial BehaviorPart III
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Exercise

• 1. Go to www.yale.edu/implicit/
• Complete the Race IAT
• Complete the Gender IAT
• Print your results to turn in on Tuesday

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Theoretical perspectives on helping behavior


Prosocial behavior any act intended to help
others regardless of the helpers motives
Altruism acts intended to help others with no
expectation of personal gain


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Perspective II

• Social Norms

• norm of
• help those
• norm of
• help those
• norm of
• rules about
  

Prosocial behavior
Altruism
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Socio-Cultural Research

Reciprocity Norm Study
Prosocial behavior
Altruism
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Perspective IV

• Cognitive/Decision-Making Steps

Prosocial behavior
Altruism
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Need Perception

• interpretation is vital
• cues for interpretation as emergency

Prosocial behavior
Altruism
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Need Perception Research

Prosocial behavior
Altruism
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Personal responsibility
Social-cognitive Perspective
Prosocial behavior
Altruism
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Need Perception
Costs/Benefits Assessment
Social-cognitive Perspective

• consider the

Help
Not Help
Prosocial behavior
Perceived Profits
Perceived Profits
Altruism
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Theoretical perspectives on helping behavior
Social-cognitive Perspective

• Cognitive/Decision-Making Steps

Need Perception
Personal Responsibility
Prosocial behavior
Costs/Benefits Assessment
Altruism
What Help and How
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General Determinants of Behavior
Behavior
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Specific Determinants of Prosocial Behavior
Personal Factors
Situational Factors
Personal Factors
Behavior
Prosocial behavior
Personal Factors
Personal Factors
Altruism
Situational Factors
Situational Factors
Personal Factors
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Theoretical Explanations for Prosocial Behavior

• Explanation Motivation Reason for
  helping

Empathy-Altruism Hypothesis Observe Emergency


Negative- State Relief Model Observe Emergency


Empathic Joy Hypothesis Observe Emergency


Genetic Determinism Model Observe Emergency