Transportation Demand Management TDM

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Transportation Demand Management (TDM) in
Mississauga Peel
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Images of Peel
Rapid population growth and employment have
transformed what was primarily a rural area of
farms and villages into a dynamic blend of urban,
industrial and residential areas.
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Employment Growth in Peel 1971 to 2031
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Population Growth in Peel 1971 to 2031
540,000
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725,000
279
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Regional Structure
Based on future land use, there will be more
cross boundary trips.
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The Problem?

• Impacts on People and Communities

• Traffic Up to 45 longer commuting time by year
  2031
• Health Environment Over 25 of Canadas total
  emissions are from transportation
• Economy Traffic congestion in the GTA is
  estimated to cost Ontario businesses upwards of
  2 billion a year in lost time and productivity

Congestion Pollution Health
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The Problem?
Impacts on Business and Economic Development

• Longer and more expensive commutes
• Cost of moving commodities
• Employee recruitment and retention
• Stress Productivity
• Site access constraints/parking
• Parking overflow

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SUPPLY
DEMAND
Adding infrastructure alone is expensive and not
a sufficient and sustainable solution
Management Strategies to optimize our
transportation system and resources
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What is Transportation Demand Management (TDM)?
TDMs goal is to improve the efficiency of the
transportation system and to maximize the use of
existing transportation investments by

• Increasing the number of people per vehicle
  (including transit vehicles, vanpools and
  carpools)
• Maximizing our transportation system and
  resources
• Reducing trip frequency and distance, and
  eliminating some trips altogether

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How Does Transportation Demand Management Address
the Problem,

• Increase travel options
• Decrease traffic congestion
• Reduce personal transportation costs
• energy consumption
• Reduce need for roadway expansion
• Reduce auto-related emissions
• Improve quality of life for communities
• Improve access to labour force
• Support of smart growth strategies

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Employer Benefits

• Better productivity recruitment
• Reduced parking demands
• Reduced facility costs
• Better public relations
• Improved employee wellness

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Employee Benefits

• Financial savings
• Better use of time
• Better health
• Improved safety

Information Gathering

• Assessing your worksite
• Assessing commuter behaviour and attitudes

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Community Benefits

• Better air quality lower health care costs
• Fighting climate change
• Conserved resources
• Reduced congestion
• Lower infrastructure costs

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Core TDM Strategies

• Mode ChoiceHow people travel?
• Carpooling
• Vanpooling
• Transit
• Guaranteed Ride Home
• Bicycling/Walking
• Parking Management

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Core Strategies, Continued

• Time ChoiceWhen people travel?
• Flex-time
• Alternative Work Schedules
• Route ChoiceWhich way people travel?
• Real time travel information
• Route planning
• Location ChoiceWhere and whether people travel?
• Teleworking
• Live/work location choices
• Worksite amenities and design

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Support Strategies

• Parking incentives and disincentives
• Employee Transportation Coordinators at area
  employers
• Rideshare matching
• Incentives and subsidies
• Marketing and promotions
• Guaranteed Ride Home

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Support Strategies, Continued

• Intelligent Transportation Systems
• On-site Information and Amenities
• High Occupancy Vehicle (HOV) Lanes
• Bus Rapid Transit (BRT)
• Carpool parking lots
• TDM-friendly site design

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Transportation Demand Management WorkshopTop
Priorities

• Development of Public-Private Partnerships
  (including TMAs)
• Creation and support for education and awareness
  programs
• Incorporation of TDM principles into new
  development and numerous specific facility design
  recommendations
• Improved alternative transportation
  infrastructure and better use of that
  infrastructure, incentive programs, and changes
  to TDM and transit policy

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THE SMART COMMUTE INITIATIVE
A Collaborative Project of the Greater Toronto
Area and Hamilton
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Definition of a Transportation Management
Association (TMA)

• geographically based and members typically
  include employers, developers, public agencies
  and resident groups.
• generally funded through membership fees and
  in-kind contributions and public sector support.
• The attraction of the TMA approach lies in the
  synergy of multiple organizations.
• empowering by getting more of us involved in
  tackling the urban transportation problem.
• Public and Private Sector commitment, makes this
  program a success.

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Why TMAs work

• Understands the business case and offer immediate
  action and solutions
• Losing employees 150 base salary to replace
• No space for JIT inventory 5,000 - 25,000 per
  parking space, plus maintenance costs and loss
  of land for operations, warehousing, plant
  expansion, development or leasing
• Cost of vacancy Building owners/property
  managers lose income when their properties are
  vacant because they have poor transportation
  accessibility OR inadequate parking
• Not doing anything is hurting their bottom line

TMA tailors commute option package to suit the
need of employer
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Contribution by Mississauga Board of Trade (cont.)
Mississauga Board of Trade
Transportation Committee
TMA Board
Region of Peel
City of Mississauga
Company Reps.
Mississauga B of T
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What services can TMAs provide?

• Site specific trip reduction program
• Employer Transit Account
• Carpool/Vanpool/Ride matching
• Emergency ride home
• Shuttle buses
• Telecommute programs

• Bicycle/Pedestrian programs
• Public transit information
• Newsletter, promotional materials
• Financial incentives/subsidies
• Transportation advocacy

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Key Success Factors

• Level of employment
• Gridlock
• Accessibility
• Public/Private Sector Commitment
• Champion
• Core Group
• Commitment

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The TMA be sustainable

• Program tools from Smart Commute Association
• UTSP extension beyond 2007
• Peel Region City of Mississauga continue to
  support TMA
• New federal and provincial programs
• Increase in membership
• Continuous in-kind contributions from all
  members/partners
• Fee for service

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Successful TMAs

• GTA Two TMA programs presently running
• Smart Commute Black Creek
• 404-7
• Quebec Three TMA Programs
• British Columbia 1-2 TMA Programs
• United States 140 TMA Programs
• Europe 20 TMA Programs
• Mostly found in Netherlands and United Kingdom

• Website Links
• Atlanta, GA - Clifton Corridor Transportation
  Management Association www.cctma.com
• Irvine, CA - Irvine Spectrum Transportation
  Management Association www.72share.com
• Portland, OR -The Lloyd District TMA
  www.ldtma.com
• Airport Corridor Transportation Association
  www.acta-pgh.org
• GTA - Smart Commute-Black Creek www.sc-bc.ca
• GTA - Smart Commute 404-7 www.smartcommute404-7.c
  a

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Working Together is a Win-Win Solution

• For Government
• For Businesses Economy
• For Environment
• For our Community