Northwood Plaza Community Planning Survey Results

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Northwood PlazaCommunity Planning Survey
Results
Jill M. Lemke Northeast District Planner
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The community has spoken

• 489
• People responded to the Community Planning
  Survey, at the first community meeting, through
  the mail, and over the internet.

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Who Responded???
The other category is made up largely of Morgan
Staff members and others who work in the
community.
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Who Responded???
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Who Responded???
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Who Responded???
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What do you like MOST about your community?
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What do you like LEAST about your community?
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Do you use the current businesses located in the
Northwood Plaza?
If yes, which one(s)?
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Where do people do most of their shopping and/or
eating out?
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How do you rate the following characteristics of
the Northwood Plaza?
2
19
77
12
How do you rate the following characteristics of
the Northwood Plaza?
3
12
20
30
36
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How do you rate the following characteristics of
the Northwood Plaza?
2
14
18
23
42
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How do you rate the following characteristics of
the Northwood Plaza?
3
19
51
26
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How do you rate the following characteristics of
the Northwood Plaza?
4
12
83
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How do you rate the following characteristics of
the Northwood Plaza?
5
26
68
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How do you rate the following characteristics of
the Northwood Plaza?
8
31
60
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How do you rate the following characteristics of
the Northwood Plaza?
9
31
60
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If the plaza were to be redeveloped, what would
you like it to become?
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What retail or service businesses would you like
to see MORE of?
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What retail or service businesses would you like
to see LESS of?
OTHER Bars, Drug Store, Cell Phone Stores,
Movie Theater, Thrift Store, Laundromats, Adult
Stores, Gun Shop, Used Cars, Parking, Auto Parts
and/or Service, Retail of Any Kind.
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What design features would you like to see in the
plaza?
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In the Marketplace
How does the customer base for Northwood Plaza
compare to other shopping centers or plazas?

• Using 2007 Market Data (from Claritas, Inc.), BDC
  compared the demographics of the area around
  Northwood Shopping Center to
• Belvedere Square
• Mount Washington Mill
• Pikesville
• Reisterstown Road Plaza, and
• The Rotunda.

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In the Marketplace

• The data showed that of those plazas, Northwood
  Plaza had
•  
• The highest rate of homeownership within a 1-mile
  radius
• The greatest total population within a 1-mile and
  3-mile radius
• The second highest number of households within
  the 1-mile and 3-mile radius, bested only by the
  Rotunda
• The greatest number of households earning more
  than 50,000 per year in the 3-mile radius and
• Median household incomes similar to or greater
  than both the Rotunda and Reisterstown Road
  Plaza.

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In Conclusion Northwood Plazacan, and should,
be much more than it is right now.