Amazon'com Recommendations

1
Amazon.com Recommendations

• Presented By Team 1
• Erin Ball
• Kathryn Dumond
• Erin Gorey
• Erin Kerkhoff

2
Presentation Overview

• Strategic Recommendations
• Marketing Recommendations
• Operating Recommendations
• Core Competencies

3
Strategic Recommendations

• Partnership with Best Buy or Wal-Mart
• Benefits to Amazon
• Benefits to Best Buy and Wal-Mart
• General Risks

4
Marketing Recommendations

• Current Recommendations
• Increase prices by 2
• Close Kentucky distribution center
• Public relation appearances
• Ease into International segment

5
Marketing Recommendations

• Future Recommendations
• Re-evaluate price increases
• Modify web page
• B/M/V Tie-In Program
• Drop Electronics, Kitchen, and Tools segment

6
Electronics, Kitchen, and Tools
7
Operating Recommendations

• Reducing Expenses
• Distribution centers
• Fulfillment
• General and administrative
• Making a Profit

8
Core Competencies

• Immediacy
• Customer Service
• Customer Information

9
Conclusion

• Will Amazon.com survive?

10
Questions and Answers