MaRS Discovery District ORION R

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MaRS Discovery DistrictORION RE Summit June
14, 2004
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The Business of MaRS
Accelerate the development of a new culture and
efficient marketplace for commercialization in
Ontario
Mission

• Provide the leadership and facilitation to build
  a thriving community or marketplace among
  research, industry, and venture capital
  stakeholders in Toronto, Ontario, and beyond
• Develop programs and services to support and
  enhance the Canadian commercialization
  marketplace
• Establish the foundational infrastructure to
  support an industrial cluster of
  commercialization in downtown Toronto and a
  virtual cluster across the province

Strategic Objectives
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Driving Principle behind MaRS
The global research is absolutely clear
innovation, competitiveness and prosperity arise
out of the tight geographical agglomeration of
highly skilled human capital. They dont cluster
randomly, but are drawn by a fertile environment
for their work.   Roger Martin, Dean, Joseph L.
Rotman School of Management, University of Toronto
Cluster Theory
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Brookings Institute Key Factors for Cluster
Success

• Research base is necessary but not sufficient
• Commercialization Assets
• Entrepreneurial researchers
• Industry-relevant talent
• Technical
• Managerial
• Venture capital surprisingly localized

Source Signs of Life The Growth of
Biotechnology Centres in the U.S., Joseph
Cortright, the Brookings Institution, June 2002
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The Economist Expect the Unexpected

• Recent study of 197 product innovations
• 111 successes
• 86 failures
• Idea Factors gt Where the ideas for innovation
  came from
• How do idea factors determine success/failure of
  innovation?

Source Expect the Unexpected, The Economist
Technology Quarterly, September 2003
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The Economist Expect the Unexpected

• Results
• Trend Following
• Need Spotting
• Market Research
• Serendipity

Success to Failure Rates 13 21 41 131

• Serendipity gt Taking advantage of random events

Source Expect the Unexpected, The Economist
Technology Quarterly, September 2003
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10 Year Vision MaRS Marketplace
Industry

• Connect key commercialization assets
• Facilitate serendipitous interactions
• Create thriving Ontario commercialization cluster

MaRS
Venture Capital
Research
Serendipity
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Framework for Effective Delivery
To accelerate the development of a new culture
and efficient marketplace for commercialization
in Ontario

• Finance, Corporate Affairs/Operations, Marketing
• Program/Platform Management

Organization
Programs
Improving the Innovations Pipeline
Increasing Technology Transfer Efficiency
Providing a Nurturing Environment
Increasing Access to Financing Pools
Building and Connecting Networks
MaRS Centre
Platforms
MaRS Portal
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MaRS Centre
MaRS Centre
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MaRS Portal
Mitigate distance with the MaRS Centre and
provide virtual delivery of MaRS programs and
services Ensure connectivity among regional
centres of innovation and bridge the gap between
science and business communities Build an
internationally recognized web address to attract
global venture capital and management talent to
Canada
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MaRS Portal Example Main Page
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For Further Informationwww.marsdd.com T
416.977.9190 info_at_marsdd.comLeasing Inquiries
World-Wide Toll Free 1.866.510. MaRS (6277)