Welcome to Insert Title of Your Session

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Welcome toUsing Events as Cultivation/Stewardship
Opportunities for Major Donors

• Please take this time before the start of
• the session to silence your cell phone or pager.
• Your feedback is valuable. At the end of the
  session,
• we ask that you take a moment to complete an
  evaluation form.
• Thank you.

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Jeffrey Bell, WNED
• Bradley Hurlburt, WPBT
• Ellen Oppenheimer, WPBT
• Virginia Thumm, WHRO

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• MGI Culture Change
• Why do an event?
• How do you create a successful event?

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Event Strategies
• Types of events and speakers
• Who to invite - lists
• Regional events
• Working with Hosts Committees
• Invitations
• Assign prospects to staff and board

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Event Planning
• Research attendees
• Staff ratio and assignments
• Presentations
• Station background
• Giving opportunities
• Speaker
• Video

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Invitations
• Dont forget that the invitation is a touch too
• Formal and fancy may not be the best option
• Mailed invitations only one part of multimedia
  process
• Mix it up
• Examples

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors
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Using Events as Cultivation/Stewardship
Opportunities for Major Donors
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Using Events as Cultivation/Stewardship
Opportunities for Major Donors
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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• At the event
• Engage everyone in the building for event
• Pre-game meeting with everyone, including board
  members, committee members
• Designated runner
• Importance of check-in desk
• Be prepared for tours

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• At the event (continued)
• Have renewal / pledge cards handy
• Wine, wine, wine
• Use department camera
• Write things down
• Take away materials
• Always include an opportunity to give
• Major donor magazine
• Gift related to event program

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• staff meeting to review what information was
  gained what needs to be entered into database
• thank you letters to all attendees from
  President/GM
• plan appropriate follow-up for each attendee

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Further Engagement
• Lunch/dinner
• Station taping/tour
• Testimonial
• Committees
• Screening lists
• Host event
• Top Tiers Strategies

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Examples of how events lead to major gifts.
• Fay Aronson
• Bob Elmore
• Marion Gendron
• Richard Schmidt
• (other examples)

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Using Events as Cultivation/Stewardship
Opportunities for Major Donors

• Examples (continued)
• Questions and Answers