Welcome to Firstgivings Webinar

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Welcome to Firstgivings Webinar

• The webinar will begin shortly
• Please be sure you are able to hear audio
• Call [phone]
• Access code 237-954-175

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Best Practices in Online Fundraising Maximizing
your Springtime Event

• Presented by
• Kurt Steiner, Firstgiving
• Liz Dorsett, Scleroderma Foundation

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Agenda

• Person-to-person online fundraising
• Scleroderma case study
• Firstgiving and spring events
• Demonstration
• Firstgiving Account types

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About Firstgiving

• Who we are
• - A leading provider of online fundraising tools
• Some history
• - Established in 1999 in London and expanded to
  the US in 2003
• Our mission
• - Make possible for anyone, anywhere, to raise
  money for important causes

Since 1999, we have raised over 300 million for
over 5,000 nonprofits worldwide!
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What is Person-to-Person Fundraising?
Donors

• People making personalized appeals for causes
  that are important to them
• Giving your supporters the ability to leverage
  their social network to make a difference

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Example Fundraising Page
Progress thermometer
Personal appeal
Donations and comments

• They work to put a face to your organization
• They eliminate the fear of asking for people
  who dont like asking for money in person.
• Gives donors a convenient option to give by using
  their credit card
• Automatically generates donation receipt, which
  may be used for tax purposes.

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Donors Give to Their Friends and Leave a Comment
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Best Practice 1 Appeal to Your Whole Community
Acquaintances from the past or far away
Family and close friends
Other friends and coworkers
Online community
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Please Welcome Guest Speaker, Liz Dorsett

• Communications Manager,
• Scleroderma Foundation

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• Before Firstgiving
• Walks raised 521,419
• After Firstgiving
• Following year 819,600

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Case Study Tri State Chapter
In year 2, 58 fundraisers raised an average of
445 online In year 3, 109 fundraisers averaged
689 online
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• Best Practice 2
• Put information about Firstgiving everywhere
• Save the date card
• Email newsletter
• All walk materials
• Your website

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• Best Practice 3
• Show thought leaders (board members, dev.
  director) how to make fundraising pages
• Lead by example and set up your own fundraising
  page
• Encourage walk committee and staff members to
  follow suit

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Why Firstgiving?

• Cost effective
• Easy-to-use for employees, fundraisers and donors
• Efficient online registration process
• Fundraisers love personalizing fundraising pages
  and say it makes raising money much easier!
• Easy team integration to help motivate
  fundraisers to increase their fundraising efforts
• Friendly and knowledgeable Firstgiving support
  team
• MORE MONEY RAISED!

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• Fewer admin headaches and greater donor reach
  means MORE MONEY RAISED!

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More Best Practices

• Thank you, Liz!

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Best Practice 4 Use Social Media

• Blogs and social networking sites (MySpace,
  Facebook) With over 100 million
• MySpace accounts and over 62 million Facebook
  accounts, Social Media
• presents an easy and popular way to reach people
  all over the world.
• People tap into a wider range of relationships
• 33 of Firstgiving donations are from
  out-of-state
• Tip Remind your supporters to use Social Media
  sites as another way to collect more donations to
  their fundraising pages
• Oftentimes, fundraisers collect donations without
  even having to ask!

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Firstgiving on Facebook
Your users place their fundraising efforts
directly on their profile, thus tapping into a
vast online community.
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Fundraisers may add a You Tube video and personal
Flickr pictures to their fundraising page.
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Firstgiving and Spring EventsStreamline the
process online!

• Reduce mass mailings and pledge forms simply
  direct your supporters to your Premium Start Page
• From there, they register for your event and
  create their own fundraising page
• Participants answer custom questions, such as
  t-shirt size, or anything else you need to know
• Fundraising pages expire 2 months after the
  event, which means people can still donate after
  the event is over.
• In fact, approximately 10 of donations come in
  the day of the event or in the weeks
  followingthese are often donations you would not
  have received otherwise!
• Best Practice 4
• Ask your participants to send out an email
• after the event to thank those who have donated
• and nudge those who havent

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Demo Firstgiving Experience
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Premium Start Page
Your banner
Up to 3 custom Images
Nonprofit Resource Center
Easy call to action for fundraisers
Total raised online
Top Teams
Organization and/or event description
Top Fundraisers
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Cost

• Creating a fundraising page and making a donation
  are free
• We deduct a 7.35 transaction fee from donations
• Credit card processing charges are included in
  this fee

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Firstgiving Nonprofit Accounts

• Nonprofit Account
• Cost Free
• Start Page
• Unlimited fundraising pages
• Online reports fundraiser and donor contact
  details

• Premium Nonprofit Account
• Cost 300/annually
• Branded Start Page
• Branded fundraising pages with your logos and
  banner
• Includes
• Event registration
• Event reports
• Team functionality

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Example Start Pages
Premium Start Page www.firstgiving.com/sonh
Start Page www.firstgiving.com/npo/3179
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Thank You For Joining Us

• Interested in learning more?
• Visit our website
• Sign up for a nonprofit account today
• www.firstgiving.com/signup
• Email sales_at_firstgiving.com