B2B-Customer Process Management

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Proximus presents BlackBerry from Vodafone
Phone, email, SMS, browser organiser in 1
wireless device to increase your productivity
Best of Wireless November 24th 2004
Florence Siquet Business Mobile Division
Marketing
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Introduction the mobility challenge

• On any given day, worldwide, one third of our
  people are not at an IBM location - - they are
  working onsite with customers, telecommuting or
  are mobile.
• Today, we must reconsider our traditional concept
  of work and how it gets done, because Flexible
  Work Options allow our workforce to serve
  customers as never before.

Samuel J. Palmisano, IBM Chairman of the Board
and Chief Executive Officer
To empower all employees with the means to access
information and perform their work anywhere and
at any time
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Product

• BlackBerry is a Mobile office solution
• Allowing for push email PIM
• Using specific BlackBerry devices (friendly
  usage)
• End to End solution fully secured

• You can read, forward, reply, create and delete
  emails as well as attachments.
• Enabling you to manage your contacts and your
  calendar as well to make you more productive.

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Product - Solution Architecture
Proximus customer
Public Internet
RIM (UK)
Proximus Network GPRS
Leased Lines
End-user
BlackBerry Enterprise Server
Email server (Microsoft Exchange or Lotus Domino)
Public Internet
RIM BlackBerry Data Centre (UK)
Triple encryption
Firewall
Triple encryption
CAL software
Automatically push email to BlackBerry
device(no end-user action needed no manual
synchronisation needed)
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Product components
Telco
Device
Application
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Product - device

• BlackBerry Wireless Handheld
• Always On, Always Connected
• Tri-Band (900, 1800, 1900MHz GSM, GPRS)
• High resolution screen 240x160 (65 000 colours)
• Attachment viewing (e.g. Word, Excel, pdf,
  PowerPoint,)
• JAVA based platform
• Organizer synchronization
• High security (password enable)
• memory for applications data storage (16MB
  flash 2MB SRAM)
• High Battery life (up to 4 hours talk time)
• Intuitive menu

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Product Telco
Proximus GPRS network 99,9 of the Belgian
population, GPRS roaming in more than 30
countries!
Luxembourg, Netherlands, Germany, United Kingdom,
Ireland, France, Italy, Switzerland, Austria,
Spain, Portugal, Greece, Sweden, Finland, Norway,
Denmark, Czech Republic, Slovak Republic,
Malta,U.S.A. Singapore Included
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BlackBerry Enterprise Server
Product application
SAP Siebel and other Java based Data bases
Lotus Domino V5 V6.
Microsoft Exchange 2000 - 2003

• BlackBerry Enterprise Server
• Push Technology
• Data compression (optimisation)
• Device management
• Security management

Internet
Main email data base servers compliant
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Customer benefits

• Time saving
• Easy to use just like a mobile phone, with no
  passwords or logins to remember
• Email finds you your new messages automatically
  arrive, so you don't need to keep checking and no
  more shocks of returning to an inbox full of
  emails
• Fast response you can reply to customers, sales
  prospects and friends quickly and easily
• Convenient pocket size handheld which is there
  wherever you need it
• You're in control you can filter your messages
  to make sure that you're not overwhelmed - and
  you can always switch off!

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Customer benefits - ROIBlackBerry ROI Study,
2004 by Ipsos Reid (US Survey)

• Study conducted with
• 490 IT managers
• 210 BlackBerry end-users
• High level results
• - End-user productivity 54 minutes downtime
  into productive time per day (196 hours per year)
• - Team around end-user productivity 29
  efficiency increase
• - Payback period of 224 days (conservative
  calculation)
• - Total TCO per user is equivalent to 1.228

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A flavour of Blackberry...
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Activate your business.