Getting Started: CountryManager

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Getting Started CountryManager
Self-paced demo
Use your mouse to jump start your
CountryManager experience.
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Login (Class Website)
First, login to your class website.
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Login (Class Website)
Change your password.
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Login (Class Website)
If you havent paid yet
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Login (Class Website)
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Login (Class Website)
Paid students login takes you to your class
page - with schedule and menu of options.
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Download the Simulation Software
then follow the on screen instructions to save
the software to your computer
From the Login page, download the self-installing
software from our Internet site.
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Login (Simulation Software)
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Navigating CountryManager
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Startup Menu
Learn about doing business in Latin America

• Start here with
• A briefing as you start your new job
• Access to the CountryManager Case (also found in
  the student manual)
• Software navigation help

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Consolidated Country Views
There are two ways to navigate within the
simulation Consolidated View (index) and
Country View (index).
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Consolidated View
Click on the Latin American map icon to go to the
consolidated view.
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Navigation Consolidated View
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Navigation Consolidated View
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Country View
The country view provides in-depth data on a
particular country.
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Navigation Country View
Select Country by clicking on one of the six
flags.
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Navigation Country View
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Background Menu
View real-world data about the six Latin American
markets under consideration

• Basic economic and social characteristics
• Basic political, social, and demographic
  information for all six countries
• Currency exchange rates
• Use the Excel-based Country Attractiveness
  spreadsheet to record your analysis

Background provides real-world data that will not
change as the simulation proceeds.
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Environment Menu
Compare the economic outlook and business
environment in the six Latin American markets

• Compare
• Key economic indicators
• Info on costs of production, sales and
  distribution within each country
• Currency exchange rates
• Tariffs and shipping rates
• Sales by distribution channel across countries

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Consumers Menu
Review Consumer Buyer Behavior

• Compare
• Where consumers purchase toothpaste in each
  country
• What is important to consumers when deciding
  which toothpaste to purchase

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Competition Menu
Analyze Your Competition in Each Market

• Compare
• Sales, expenses, and profits
• Market share by country
• Currency exchange rates
• Key marketing expenditures

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Internal Menu
Review Your Overall Performance when the times
comes

• Use
• Net Contribution as an indication of your success
  in later periods
• The Performance Summary provides a helpful
  overview of decisions and results
• No results until after you have entered a market
  and advanced the simulation

Net Contrib. is a long-term goal it generally
takes 4-6 years to become profitable.
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Decisions Menu
Implement your
strategy
Input
your decisions

• Decide
• What market(s) to enter/exit and access detailed
  decisions for each country
• Where to locate your plant and what its initial
  capacity should be (and any expansions later)
• Review decisions before advancing

You must make detailed decisions at Country Level
for markets entered. Now lets review the
Country Level decisions
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Decisions Menu
On the Country Level

• Decide
• To enter a new market or exit a market
• What products you will sell in the selected
  market - and for what price in the local currency
• How you will advertise, promote and distribute
  your product(s) in the selected country

The following slides show decision screens at the
country level.
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Decisions (SKU selection)
Decide what products to sell in this market

• Add SKUs to launch for Allsmile
• Drop an SKU that is already on the market

This example shows country-level SKU selection
for Argentina.
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Decisions (Price)
Make pricing decisions for Allsmile SKUs in this
market including the MSRP in local currency and
the promotion allowance.
Remember to include room for distributor margins
in MSRP.
This example shows country-level pricing
decisions for Argentina.
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Decisions (Advertising Campaigns)
Update an existing advertising campaign for
Allsmile
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Decisions (Advertising Budget)
Enter your budget decisions for Allsmile
advertising campaigns in the selected country.
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Decisions (Distribution)
Enter your Allsmile distribution and promotion
decisions for the selected country.
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Decisions (Production)
Decide if you will build a plant in one of the
Latin American countries and, if so, in which
country.
You may only build one plant outside the U.S.,
but you will be able to change its production
capacity as needed.
It will take a year before the new plant is ready
for production.
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Decision Summary
Review your decisions for the selected country on
the Decision Summary screen before advancing the
simulation to the next period.
At the consolidated level you may check all the
decisions at once.
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Forecast/Pro-forma
Forecast next years sales to help evaluate your
pricing and expenditure decisions before
advancing the simulation.
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Forecast/Pro-forma
After entering your sales projections, the
Pro-Forma Statement displays projected income and
expenses -- based on your decisions and
assumptions -- before the simulation is advanced.
The Pro-forma statement shows what your net
income will be if you meet your projected sales.
You may choose to have the SKU estimates match
the market estimates or not, depending on your
objectives.
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Simulation Menu
Okay, now what?
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Compare your Results
Finally, see how your strategy is working ---
compare your results with those of other
students in your course.
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Help Windows
Having trouble? Click the Help button on any
report, summary, or decision form for
context-sensitive information
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Consult FAQs
or, consult the FAQs on the student website
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Contact Interpretive
or contact Interpretive.