On Air Studios

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• On Air Studios

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Agenda

• Total Media
• Studios setup
• Key Partners
• Personal Technology Group programmes and
  opportunities
• Studio tour

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The fundamental role of Media

• The fundamental role of Media is to
• Connect buyers and sellers, readers and
  advertisers
• Deliver news, analysis and vital business
  insights
• Media is about
• searching for information
• searching for information through people
• searching for people
• searching for people through information
• Media gives the opportunity to
• Match relations
• Match information
• Match buying decisions
• Our mission is To be the indispensable
  connection between business,
• people and information through Total Media

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VNU Studios

• Incisive VNU have been providing audio and video
  services through our websites for over four
  years. The popularity and success of these
  ventures have lead to the creation of On Air
  Studios
• In 2006 a six-figure investment was made to build
  the On Air studios as part of our Total Media
  vision
• We have built four fully integrated, soundproofed
  studios plus the theatre area, operated from the
  central control room
• The studios have been designed to allow live and
  pre-recorded programmes to be captured by High
  Definition digital video cameras and mixed by a
  state of the art Sony Anycast station
• The Anycast system is fully portable allowing
  this same HD output to be broadcast from shows,
  events and client locations as necessary
• A full lighting rig, audio mixer and whiteboard
  complete the ability to capture content
  for the 21st Century

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Why Build the Studios?

• To increase capacity for hosting and delivering
  live events for readers clients based on the
  success of web seminars
• To increase the range live and on demand products
  that we are able to offer our four million
  monthly users
• Live client events, Whiteboards, product reviews,
  news debate
• To offer clients audio and visual solutions that
  can be tailored to their individual needs
• To provide readers with editorially led content
  across our portfolio of twenty online / offline
  brands
• To underline our position as a leader in the
  online space

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What the Studio Delivers

• For Readers
• On demand editorially led video and audio content
  through a branded media player
• Audio shows including podcasts, Business Clubs
  and audio webinars
• Registration only events including web seminars
  and whiteboards
• Virtual exhibitions and online events
• For Clients
• A platform for delivering tailored communication
  programmes that can be combined with lead
  generation
• Highly targeted sponsorship opportunities to
  qualified audiences
• An opportunity to engage our audiences through
  more interactive media
• Dynamically delivered audio and video advertising
  via
• branded media players

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Key Technology Partners Who Help Us Deliver This
Vision

• Media player provider for VNUnet, Computing,
  Computeractive and Accountancy Age
• Dynamically inserted video advertising solution
  accompanied by HTML advertising
• Relevant third party content that complements our
  own
• UK based webcasting specialists who weve teamed
  up with in 2007 to deliver innovative audio and
  visual solutions delivered over the web
• New web seminar interface and additional
  functionality to On24
• The partnership allows us to develop media first
  products for connecting buyers and sellers, Eg
  eSymposiums
• Custom software requiring user registration that
  delivers VNU Podcasts to the listeners iTunes
  client
• Podbridge measure listens, not just downloads
  work with the BBC and Forbes
• Like Roo this allows dynamic insertion of
  advertising across all delivery mechanisms
  including RSS feeds and MP3 downloads

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Reaching your key audiences

• On Air Studios will allow you to interact with a
  highly
• targeted audience
• You can reach
• Technology consumers through Computeractive TV
• Business IT users via Computing TV
• Financial professionals with Accountancy Age TV
• Online community of business and consumer users
  with VNUnet TV

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Reaching Technology Consumers
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Computeractive Brand Products

• Computeractive
• The ultimate plain English, jargon-free
  fortnightly guide for mainstream computer user on
  what todays technology offers them and how they
  can make the most of it
• Circulation 233,060 (ABC Jan Dec 2005)
• TGI Readership 543,000 Q2 2006
• www.computeractive.co.uk
• 2,422,736 Monthly page impressions
• 334,884 Unique users
• Hitwise ranking 1 IT News and Media
• Computeractive TV What is it?
• Scheduled programs on the latest IT news, product
  reviews and workshops
• Computeractive and PCW product reviews
• Three reviews a week of the latest products and
  technology as selected, and presented, by the
  editorial team. Advertising and sponsorship
  opportunities at the beginning and end of
  programming
• http//www.computeractive.co.uk/tv/
• Computeractive and PCW daily news update
• Daily news story or stories as selected and
  presented by the editorial teams. Advertising
  opportunities at the beginning and end of
  programming or weekly or monthly Sponsored by
  opportunities
• Computeractive TV sponsored workshops
• A commissioned series of longer, bespoke,
  step-by-step product workshops showcasing a
  products of software packages features in
  Computeractives plain English, jargon-free style
• Computeractive weekly podcast

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Computeractive TV Sample Package

• Computeractive TV Sponsored Workshop
• Complete project management
• Creative programming development, production,
  branding, hosting, etc
• Marketing
• Includes editorial support in the magazine in a
  dedicated Computeractive TV section, dedicated
  launch email to 40,000 product update
  subscribers, weekly coverage in the
  Computeractive email newsletter, online broadcast
  and post-programming analysis
• Brand Association
• High-profile association with the UKs number 1
  technology title across print and digital
  platforms
• Editorial expertise and consultation
• Quality time, attention and advice from senior
  Computeractive editorial staff and on the content
  and production of the episode(s) or series
• Sponsorship Cost
• 20,000 per series of 4 bespoke episodes of 5-7
  minutes each with all related marketing support

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Summary

• On Air Studios are an exciting new launch from
  VNU
• Commitment from VNU to create high quality live
  and on demand audio and video content
• Aim to revolutionise the way readers interact
  with us and advertisers as part of a mission to
  provide a Total Media Solution
• Readers will get more news and information
  through audio and video programmes, whiteboards
  and web seminars
• Clients will achieve highly targeted and
  measurable advertising