What is media?

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What is media?

• Plural for medium Something which we use to
  communicate

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What is media?

• Plural for medium Something which we use to
  communicate
• News stations use the medium of TV an artist
  uses the medium of paint a sculptor uses the
  medium of clay etc.

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What is mass communication?

• One-way communication from a source/sender to a
  mass of people all at one time.

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What is mass media?

• Media that is able to reach a mass (large group)
  of people at one time

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What is mass media?

• Media that is able to reach a mass (large group)
  of people at one time

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Elements of Mass Media

• Linear vs. Non-linear
• Permanent
• Portability

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Types of Mass Media

• Books / Newspapers / Magazines
• Music / Radio
• Comics Animation
• Film and Video

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Books

• List 5 books you have read recently
• Identify one book that you think is important for
  every American to read and explain why?

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Books -- history

• First mass media
• Made knowledge permanent and accessible
• 1st 5000 yrs. ago on clay, then paper and ink
  invented
• 1400s Gutenberg invented movable type and
  printing press

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Books -- Genres

• Fiction
• Horror, romance, literature, humor, sci-fi,
  fantasy, etc.
• Non-fiction
• Biography, memoirs, autobiography, sociology,
  history, politics/current events, art, sports,
  travel, business, etc.

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Books -- Design elements

• Typography
• Covers
• Book size
• Audio Books

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Books -- Careers

• Literary agent
• Author
• Editor
• Publisher
• Proofreader
• Researcher/fact checker
• Typesetter
• Designer/graphic artist
• Publicist/promoter

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Music --

1. Why is popular music so controversial?
2. Why is music important to you?
3. Describe the different ways you consume music?

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Music -- history

• 1876 Edison invented the phonograph
• Berliner invented the album -- a flat disc that
  could be mass produced
• 1920s Radio broadcast live music
• 1948 -- Columbia records/Peter Goldmark invented
  the 33 1/3 rpm record
• Stereo sound mass marketed in 1958

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Music -- history

• 1947-- Magenetic tape recording allowed for
  editing (reel to reel)
• 1964 -- cassette tape introduced and made it mass
  marketable
• Made music copyable by consumers
• 1982 -- Sony invented the CD

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Music Careers

• Recording artist
• Production assistant/studio worker
• Recording engineer
• Audio control technician
• Field technician
• Business manager
• Sound mixer
• Music publisher/distributor

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Comics and Animation

1. Interview someone next to you about their
   favorite comic strip, comic book, or cartoon.
   What do they like about it, how long have then
   read/watched it? What they would improve about
   it?

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Comics

• Comic Strips -- 1st appeared in 1900s

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Comics

• Comic Books -- 1930s 1938 first issue of
  Superman and beginning of comic superhero genre

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Comics

• Graphic Novels -- full-length story and bound

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Comics

• Animation -- combines art techniques of comics
  with the medium of video/film

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Comics -- elements

• Panels
• Balloons
• Typography
• Sound Effects
• Pencils, Inks, Coloring

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Animation

• Animation -- combines art techniques of comics
  with the medium of video/film
• 1928 -- Disneys Mickey Mouse
• 1930s -- color film and sound launched animation
  into pop culture
• 1930s and 40s -- Hanna-Barbera cartoons popular
  on TV

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Comics/Animation Careers

• Artist/illustrator/writer
• Syndicate assistant/manager
• Publisher/distributor
• Animator/computer graphic artist
• Video/sound technician
• Film/video engineer
• Animation studio assistant/manager

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Film and Video

• Which do you think is more true film imitates
  life or life imitates film

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Film and Video

• Communal consumption
• Movie theaters
• TVs and VCR/DVD

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Film and Video -- Genres

• Documentaries
• Feature films -- comedy,horror, drama, thriller,
  etc.
• Sitcoms
• TV drama
• News
• Reality TV
• Music Video

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Film and Video -- Elements

• Script
• Composition /Cinematography
• Lighting
• Editing
• Dialogue
• Music
• Sound effects
• Special Effects
• Direction
• Acting

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Film and Video -- Careers

• Actor
• Talent agent
• Screenwriter
• Director/producer
• Production assistant
• Make-up artist
• Costuem designer
• Camera operator
• Computer/graphic artist
• Film/sound/videotape editor
• Recording engineer
• Audio mixer

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