Business Analysis

1
Business Analysis
Presented by Carlos, Mayleen Ricky.
2
Overview

• Who is Homestead Health?
• Marketing Objectives
• Industry Analysis
• Marketing Mix
• Stakeholders
• Website

3
Who Is Homestead Health?

• Established 28 years ago
• Independent store
• Store and website
• 9500 health products and services

4
Marketing Objectives

• To increase awareness of the expertise and
  excellent service of staff.
• To provide reliable information to customers
• To create a closer relationship with customers
• To differentiate itself from its competitors by
  providing a greater range of non-perishable
  health products. (one-stop shop)

5
Industry Analysis

• Health Products Retailers
• Power over buyers
• Power over suppliers
• Rivalry
• Substitute
• New Entrants

6
Marketing Mix

• Products
• 6 categories Homeopathy, Herbal Medicine,
  Supplements, Aromatherapy, Sport Nutrition,
  Cosmetics.
• Price
• Not a way of competing
• Same in Internet and store
• Promotion
• Word of mouth,Yellow pages, WellingtonNZ.com

7
Marketing Mix

• Distribution
• National International
• Store and on line shopping (Internet).

8
Stakeholders

• Customers
• Individual consumers ( 5 overseas)
• Suppliers
• Mostly New Zealand
• Competitors
• Common Sense organics Healthy Living

9
Homestead Health Online

• Objectives
• Online sales(B2C), provide current trends/news on
  health issues
• Customers
• Mainly local customers, also overseas.
• Promotions
• Business cards, invoices, listed on search
  engines, Totally Wellington website.

10
HomesteadHealth Online

• Delivery
• 2.50 to 8.00, delivery time overnight to 3
  days.
• Security
• SSL security.
• Security a concern to potential customers.