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Scott Rewick

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This presentation contains 'forward-looking statements' within ... AdEx common stock initiates trading on OTC:BB. AdEx launches Display network. AdEx acquires ... – PowerPoint PPT presentation

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Title: Scott Rewick


1
Corporate Presentation
Scott Rewick 408-605-0855 scott_at_adex.com adex.co
m
2
Safe Harbor Statement
This presentation contains forward-looking
statements within the meaning of the Securities
Act of 1933, as amended, the Securities Exchange
Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995, which
are intended to be covered by the safe harbor
created thereby. You can identify
forward-looking statements by words such as
anticipates, expects, intends, plans,
projects, believes, estimates, and similar
expressions. Specifically, statements regarding
AdEx Medias future business, including any
revenue projections, costs, earnings or other
financial items, as well as statements relating
to the objectives of management and other
business plans, including anticipated new
products and investments, are forward looking
statements. These forward-looking statements are
not guarantees of future performance but are
rather based upon management's current
expectations and assumptions as to future events
that may not prove to be accurate. Actual
results may differ materially from those
projected as a result of certain risks and
uncertainties, including but not limited to the
demand for personal computers the growth of the
markets addressed by our products and our
customers' products the demand for and market
acceptance of our products our ability to
successfully compete in the markets in which we
do business our ability to successfully address
the cost structure of our products the ability
to develop and implement new technologies and to
obtain protection for the related intellectual
property and our ability to realize financial
and strategic benefits of past and future
transactions. Other factors that could cause
actual results to differ materially from those
described in the forward-looking statements
include other economic, business, competitive
and/or regulatory factors affecting AdEx Medias
business generally. These risks and
uncertainties, and others, that relate to AdEx
Medias business and financial condition are
detailed from time to time in AdEx Medias
Securities and Exchange Commission filings.
These forward-looking statements are made only as
of the date indicated, and AdEx Media disclaims
any obligation to update or revise the
information contained in any forward-looking
statements, whether as a result of new
information, future events or otherwise.
3
Who We Are
  • AdEx is a leading performance driven online
    marketing, lead generation, and consumer products
    company. We source worldwide media and drive
    users to our own products and a select list of
    high volume advertisers.
  • Traded as ADXM on the OTCBB
  • Corporate Offices in Mountain View, CA
  • 42 Employees

4
Executive Team
  • Scott Rewick - President/CEO
  • Leader in Online Direct Marketing for Over 10
    Years
  • Co-Founded MetaReward, Leader in Affiliate
    Marketing. Sold to Experian for 30M.
  • Co-Founded Connexus. 180M/Yr Revenue.
    Profitable.
  • Brian Carrozzi - COO
  • Over 10 Years of Operational Experience in Online
    Direct Marketing
  • Director of Business Development, ValueClick
  • Founded ROI Media. Early Pioneer in Online Lead
    Generation
  • Ben Zadik - CFO
  • Public CFO Experience. Early Stage CFO Experience
  • CFO of Red Mile Entertainment, Publically Traded
    Video Game Developer/Publisher
  • Controller , Several Other Public Companies
  • Joe Abrams - Strategic Advisor
  • Consumer Technology Entrepreneur
  • 1983- 1994 Co-Founded The Software Toolworks,
    Sold to Pearson, PLC for 462 Million
  • 1999- 2005 Co-Founded eUniverse/Intermix
    (MySpace), Sold to News Corp for 580 Million

5
2008 Summary
April 08
  • AdEx founded
  • AdEx completes reverse merger with public shell

Ready
May 08
  • AdEx acquires
  • Board of directors elected

June 08
  • AdEx common stock initiates trading on OTCBB
  • AdEx launches Display network

Set
  • AdEx acquires
  • Launches International media buying
  • 15 employees

July 08
Aug 08
  • AdEx acquires
  • AdEx acquires

Go
Sep 08
  • Launches Affiliate Network
  • Company integration
  • Aggressive Revenue Expansion

4th Quarter
6
The State of Things
Dynamic Distribution
  • Large Amount of New Media Being Created Daily
  • Worldwide Reach with Local Control
  • Old Channels Embrace Cost Per Action

Dynamic Advertising
  • Cost Per Action Advertising Continues to Explode
  • Lead Generation Growing Quickly

Dynamic Companies
  • Ruled by Lightweight, Profitable Companies.
  • Lightning Fast Advancements in Technology

7
Technology Platform
  • Launched in January 2009
  • Allows for Real Time Decision Making
  • Tracks 1000 of Online Campaigns
  • Generates 100,000 of Data Entries

7
8
Technology Platform
9
Data Driven Decisions
Real Time Reporting
Gives us a high level overview of every business
unit
Real Time Decisions
Allows us to spot trends, opportunities, problems.
10
Distribution Platform/Global Reach
  • We purchase online advertising on a worldwide
    basis
  • We track the performance of each piece of
    creative on a real time basis
  • We build defensibility through volume and partner
    diversification

11
Product Platform
  • AdEx owns and operates its own set of consumer
    products and websites that allow us to connect
    directly with the consumer

Easy White Labs
  • AdEx leverages its existing distribution to drive
    leads to our own products
  • AdEx is actively moving into new and exciting
    product verticals

12
Product Opportunity
Example
  • Easy White Labs
  • Driving customers exclusively via single source
    of traffic and only domestically
  • Opportunity to rapidly grow business by driving
    new distribution

13
Financials/Capitalization
  • Financial Summary
  • 3.4M in cash/cash equivalents as of 9/30/08
  • Revenue Q208 719,000
  • Revenue Q308 1.8M
  • Employees owns 25 of common stock,

14
Where We Are Going
1st Quarter 2009
  • Launch of Several New Products
  • Continued Ramp of Revenue
  • Pursue New Forms of Distribution
  • Complete Rollout of Technology Platform
  • Launching Key New Initiatives (Mobile,
    International, offline)

2nd Quarter 2009
3rd Quarter 2009
  • Expansion Internationally
  • Expand Product Line

4th Quarter 2009
  • Continue Acquisitions
  • Revenue Expansion

15
Summary
  • Experienced Team in Rapidly Growing Industry
  • Sophisticated Real-Time Data Driven Technology
  • Building Defensible Scalable Media Distribution
  • Building Direct Consumer Relationships With Our
    Own Products

16
Scott Rewick CEO 408-605-0855 scott_at_adex.com www.a
dex.com
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