Securing the Best

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Securing the Best Brightest Bloggers for Your
Campaigns

• Amy Allen ClarkFounder
• MomAdvice.com

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MomAdvice.com
Amy Clark / MomAdvice.com
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My Inspiration
Amy Clark / MomAdvice.com
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Amy Clark / MomAdvice.com
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Amy Clark / MomAdvice.com
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Amy Clark / MomAdvice.com
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5 Distinct Segments of Socially Connected Moms

• CafeMom Razorfish Digital Moms Report
  identified 5 types of socially connected moms
• The Self Expressor
• The Utility Mom
• The Groupster
• The Infoseeker
• The Hyperconnecter

Amy Clark / MomAdvice.com
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5 Groups But What Makes Them Similar?

• We are all looking for information and
  experiences with companies products.
• While we still find information in the
  traditional ways, social media gives us new ways
  to interact learn.
• We can share feedback about our experiences in
  immediate ways.

Amy Clark / MomAdvice.com
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Word-of-Mouth Is Still Best

• Moms still use
• word-of-mouth when choosing products services
  for their family.

Amy Clark / MomAdvice.com
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Choosing Bloggers Start With The Numbers

• Find a blogger with the furthest reach to be your
  brands ambassador.
• How many approximate visitors does this blogger
  receive? (Compete, Quantcast, Alexa, Technorati)
• How many followers does the blogger have on
  Twitter?
• Does she have presence for her site and/or is
  connected on Facebook?

Amy Clark / MomAdvice.com
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Choosing Bloggers Look at Their Community

• Find a blogger with a strong community to be your
  brands ambassador
• Are people commenting on her blog?
• Does her community have many different ways to
  plug in to her site/blog (Vlogs, Podcasts, Fan
  Page on Facebook, Online Forums)?
• Do your products and the bloggers community/site
  align together?

Amy Clark / MomAdvice.com
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Things to Remember When Pitching Your Products

• Your first pitch to a blogger will often
  determine if a blogger will build a relationship
  with your company and brand.
• Many bloggers receive hundreds of pitches a day
  so it is important to make your pitch stand out
  from the rest.
• You are only as good as your media list. Make
  sure that you are starting out with a good list
  from the start.

Amy Clark / MomAdvice.com
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How To Pitch to Bloggers

• The quick and easy way
• Read the bloggers About Page.
• Read any product review guidelines.
• Scan the site, even if it is only the first few
  blog entries.
• Make sure your product/company is a good fit.

Amy Clark / MomAdvice.com
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Fail Whales for Pitches

• When sending your pitch, try to use the bloggers
  correct name when personalizing.
• Make it personal.
• Interact with me on Twitter or Facebook.
• Be crystal clear about your relationships
  intentions.

Amy Clark / MomAdvice.com
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Being More Than a Pitch

• Continue the relationship as you come out with
  new products or work on new campaigns.
• Offer giveaways for a bloggers readers.
• If the blogger does a good job, offer paid
  writing spokesperson opportunities.
• Offer value to the relationship.

Amy Clark / MomAdvice.com
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Lets Be Friends

• Read Mehttp//www.momadvice.com
• Follow Me http//www.twitter.com/momadvice
• Listen to Mehttp//www.blogtalkradio.com/momadvi
  ce

Amy Clark / MomAdvice.com