Seeking Funding for CommunityUniversity Partnerships

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Seeking Funding for Community-University
Partnerships

• CUPP Conference
• April 2, 2009
• Sandy Lopacki, MA, MPH

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Full Disclosure

• American perspective
• Health philanthropy
• UK focus Sam Davies
• Interactive please ask, comment, challenge

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Funders look for Innovation
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Collaboration Counts too!
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And in hard times. A strong track record really
helps!
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Partners are important
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Making it work!

• Only inter-departmental
• No community health component
• Radio stations only in urban areas in Alabama
• How to measure impact?

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Funders

• Relationships
• More than
• Technical Assistance
• Conveners
• Sounding Board
• Want you to succeed
• Who makes the pitch?

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Finding and Keeping Funders/Donors

• Role donations play
• UK
• 2006 new wave of philanthropic giving
• 1.2 billion pounds in 2006
• Private giving ahead of every country but US
• More professionalized
• New incentives?
• onPhilanthropy.com Top Ten Trends 29 August 2007

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Strategies

• Funders
• In tough times, stay true to mission so do your
  homework before applying
• Donors
• Keep the loyal on board
• If not money, then time? In-kind?

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Basics

• Its a relationship
• Elevator speech
• Give funders material to talk about
• Use new media email, twitter, blog etc

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Two ways of thinking

• University
• Thinkers
• Problem-solvers
• Aware of latest trends
• Move on to the next new idea
• Is this home?

• Community
• Leaders are credible
• Leaders are trusted
• Local knowledge
• Has time they live here
• Wants change in a realistic time frame

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Community-University PartnershipSuccess Defined

• Drives change that is broad and deep
• Seeks lasting solutions
• Funders want to see investments that last!
• Invests in leaders that stay
• Defines evaluation as impact, not research

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Research vs. Impact Measures

• University
• IRB
• Controlled variables
• Narrowly defined interventions

• Alternatives compatible with community goals
• CBPR
• Rubrics

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Community inclusion in research design

• http//familyproject.sfsu.edu/community
• www.cbprcurriculum.info
• www.ccph.info

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Rubrics!

• www.grdodge.org/learning/assessment/principles.htm
  

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Sample Rubric
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Publish or perish?

• University speaks academic
• Articles appear in narrowly circulated academic
  journals
• Do these reports really get the word out about
  successes? Do they stimulate replication?
• Who needs to know?

• Community lacks time and access to academic
  journals

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Social media

• Websites
• Blogs
• Wiki
• Facebook

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Summary of best practice suggestions

• Partner with non-traditional organizations
• Use philanthropy for more than money
• Build programs that will last
• Evaluate outcomes in a meaningful way
• Publish where others can learn of your work