Insider Secrets

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Insider Secrets

• Simple Guide to High Search
• Engine Rankings

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What Well Cover

• Why High Natural Search Rankings Are Important
• How To Get High Natural Search Rankings
• A Plan To Get High Search Rankings

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Meet Brian Offenberger

• Hundreds of millions of dollars in sales and
  profits, with complete P/L responsibilities
  ranging from single units doing 4 million in
  sales to multiple units with combined sales of
  nearly 500 million.

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Meet RSS Ray

• RSS Ray a/k/a Brian Offenberger
• Online Marketing with RSS Ray radio show
• Professional certifications
• Our companies

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Aftermarketer Club

• Membership club to help aftermarket dealers
  effectively use internet marketing to grow their
  business
• Learn how to drive more website traffic, convert
  traffic to customers, test, measure and
  communicate for more growth and profit
• www.AftermarketerClub.com

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Win A Free Evaluation!

• Have a marketing question about how to help your
  business?
• Stay tuned for detailsat the end of todays
  presentation we are giving away 12 FREE
  consultations

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Why High Natural Search Rankings Are Important

• The more links you have from
• high quality, related, websites the
• better your site is going to be
• indexed and ranked by Live
• Search.
• - Quote from Microsoft's website

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Internet Use Facts Figures

• 72 of people in the U.S. use the internet
• 66 of the population has made an online purchase
• 89 of consumers have used email for customer
  service

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Why Search Engines Are Important

• Search engines are more popular than yellow
  pages, experts, and even family members for
  recommending products and services locally and
  around the world.
• - Pew Internet American Life Project

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How People Use Search Engines

• 70 of searchers only look at the first page of
  search results
• 45 of users click on the top search result
• Only 8 of searches go past the 3rd page of
  results
• - iProspect Blended Search Results Study
  (Apr.2008)

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Why Organic Rankings Are Important

• Searchers click on organic results 86 of the
  time
• 50 of all searchers think that companies with
  high search engine rankings are the best in their
  field

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AOLs 9 Million Leaked Searches
- Donna Fontenot (Aug. 2006)
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Search Engine Market Share
- Compete (May 2008)
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How Users View Google

• Shows the eye movements of Google users
• - Most searchers focused exclusively on the top
  few results
• Very little consideration is given to paid links

• Enquiro Research Eye Tracking Report II (Nov.
  2006)

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Paid Search Vs. Organic Rankings

• Paid Search

• Organic Ranking

• Only 14 of Google searchers click on a paid
  search link
• You pay money every time someone clicks on your
  site
• Only remains as long as you continue to pay for
  it

• But 86 of Google searchers click on an organic
  result
• The clicks are completely free
• Converts into a sale 30 more often then paid
  search
• - Google (Feb. 2008) SEO Researcher (Sept.
  2006)

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Real Data Paid Vs. Organic
Company A (June 2008)
Paid Search Results
Estimated Organic Search Results
Company B (June 2008)
Paid Search Results
Estimated Organic Search Results
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How People Use Keywords

• The average search is 4 words long
• Searchers tend to favor longer more specific
  keywords
• 1 word phrases are the fourth most commonly
  searched after 3 and 2 word phrases
• 
  - Google (Feb. 2008)

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How To Get High Natural Search Rankings

• Correspond with
• webmasters and other content
• providers and build rich linkages
• between related pages.
• - Quote from Yahoo's website

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How To Get Top Organic Rankings

• Four Critical Steps
• Use Keyword Research to find the best keywords
• Optimize your website for search engines
• Become an authority by adding Quality Content to
  your website
• Develop 1-Way, Inbound Links to your website

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1 Keyword Research

• Brainstorm a list of keywords that you want to
  target
• Determine the monthly search volume for your
  keywords
• Learn which competitors are targeting the same
  keywords
• Select a final list of 10-20 keywords that you
  will focus on
• Keyword Research Tools
• https//adwords.google.com/select/KeywordToolExter
  nal
• http//www.bizgrowthseo.com/free_seo_control_tools
  .php

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2 Optimize Your Website

• Use Meta tags in your HTML to insert titles,
  descriptions, and keywords
• Ensure that the HTML in your website is properly
  coded
• Use the keywords you want to target throughout
  your content

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3 Add Quality Content To Your Website

• Types of valuable, unique content to create
• Blog Posts
• Articles
• Press Releases
• Podcasts
• Videos

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4 The 5 Most Important Factors For Inbound Links

• The quality of the inbound link can be 20 to 100
  times more important than relevance, the 2nd
  biggest factor.
• You must get Quality, High Value Links to your
  site!

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What Is A Link?

• A link is a word, phrase, or image that you can
  click on to jump to a new document or a new
  section within the current document.
• - TechTerms.com

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A Link on a Web Page
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A Variety of One Way Links To You!
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The Value of Links to Search Engines

• Links are more likely to boost your rankings if
  they are
• One way (not reciprocal)
• From a relevant source (website/blog with similar
  subject matter)
• From a quality source (website/blog that is
  optimized, offers quality content, and has
  inbound links)

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How To Build Links

• The experts agree
• Write and distribute unique articles on the web
• Write and publish press releases on the web
• Write and update a properly optimized blog
• Use viral marketing, video blogging, social
  bookmarking, tagging, and other new media
  concepts
• Participate in a link building campaign

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A Plan To Get High Search Rankings

• Google interprets a link from page A to page B
  as a vote, by page A, for page B. But, Google
  looks at considerably more than the sheer volume
  of votes, or links a page receives for example,
  it also analyzes the page that casts the vote.
  Votes cast by pages that are themselves
  "important" weigh more heavily and help to make
  other pages "important."
• - Quote from Googles website

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Website Tips

• Get all pages indexed
• (sitewww.yoururl.com)
• Search friendly web-practices
• Frequent content updates
• Use a blog and social media

• Meta and alt tags
• Inbound Links
• Fast site load time
• Directories, local and vertical search

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Building Inbound Links
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Search Term Selection

• Choose up to 20 unique search terms important to
  your business
• Identify the page (s) within your website that
  are most relevant to each term

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Ways to Build Links

• Unique, original content
• Use a blog
• Comment on other blogs and forums
• Write and distribute articles
• Create and distribute optimized press releases
• Create a widget

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More Ways to Attract Links

• Create videos You Tube
• Do a podcast
• Get interviewed by others
• Write a testimonial
• Create a social profile or group
• Get listed on resource pages of other sites

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How to Get Links

• Find out who currently links to you
• (linkwww.yoururl.com)
• Find out who links to your major competitors
• Use free diagnostic tools
• Develop a plan of consistent action

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More about Links

• Approach link partners politely through email
• One contact is enoughdont be a pest
• Specify what you want and give them resources to
  link to you the right way

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What You Can Expect

• Significant improvement in search engine rankings
  for your identified terms within six months
• Commit to using industry best practices that are
  in complete compliance with search engine
  guidelines

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Additional Reading

• iProspect Blended Search Results Study
  http//www.iprospect.com/about/researchstudy_2008_
  blendedsearchresults.htm
• What a Top Google Search Ranking Means to Your
  Bottom Line http//www.rssray.com/blog/2008/07/14
  /what-a-top-google-search-ranking-means-to-your-bo
  ttom-line-the-value-of-search-engine-optimization/
  
• Googles Advice about How to Get Top Search
  Engine Rankings on Google http//www.rssray.com/b
  log/2008/06/25/googleE28099s-advice-about-how-t
  o-get-top-search-engine-rankings-on-google/

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Free Consultations

• Put your business card and todays date in the
  special prize box
• Well draw 12 winners and notify them by November
  12
• All winners will also be listed on our blog at
  www.RssRay.com/blog on November 12

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Questions

• Im pleased to answer your questions
• about getting higher organic
• search engine rankings

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How to Reach RSS Ray

• Toll Free [phone]
• Fax [phone]
• Local [phone]
• Website www.RssRay.com
• Email Ray_at_RssRay.com
• Address 5530 East Beck Lane,
• Scottsdale, AZ. 85254

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