Historic Legacy - PowerPoint PPT Presentation

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Historic Legacy

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PA Race Horse Development and Gaming Act. Provides needed relief to a contracting industry ... and awareness of the excitement of attending a live racing event ... – PowerPoint PPT presentation

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Title: Historic Legacy


1
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2
Historic Legacy
  • Part of Pennsylvanias culture since late 1700s
  • Valued tradition
  • Open space and farmland preservation

3
Potential
  • Asset to Pennsylvanias agricultural economy
  • Opportune tourist attraction

4
Reality
  • Overall downturn in parimutuel handle
  • Attendance and public interest in decline
  • Reliance on simulcast wagering

5
Act 71
  • PA Race Horse Development and Gaming Act
  • Provides needed relief to a contracting industry
  • Exposes the need for an evolution of the current
    model

6
Commissions Obligation Title IV
  • 325.202 (4) The commission may adopt a general
    promotion program to assist the licensed
    corporations in increasing their attendance and
    average daily handle.

7
Title IVLegislative Intent
  • 1102 (2) The authorization of limited gaming by
    the installation and operation of slot machines
    as authorized in this part is intended to enhance
    live horse racing, breeding programs,
    entertainment and employment in this Commonwealth
  • 1102 (6) limited gaming is intended to enhance
    the further development of the tourism market
    throughout this Commonwealth

8
Initiatives
  • Branding PA Racing Logo
  • Statewide Marketing Campaign
  • Branded Events
  • PA as national leader in sport of racing

9
Branding
  • PA Racing as a unique product in the
    marketplace
  • Pennsylvania as producer of superior races and
    racehorses

10
Campaign
  • Partnership with Tourism Office
  • Targeting new demographic of fans
  • Creating broad exposure and awareness of the
    excitement of attending a live racing event

11
Events
  • Festival-type events tailored per track
  • PA Producers/Vendors
  • Highlighting the racing experience

12
Challenge
  • Do Something.

13
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