Internal

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• Internal
• Communications
• A view from Standard Bank
• Bernice Crichton
• Sally Jacques

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Internal communication
Ensuring Quality Consistency
Communications in an international corporation
Internal Communication
Keeping tabs on whats happening in a large
organisation
Finding the right medium for the message
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An international corporation

• Group operating model
• Central hub of communication technical
  specialists
• Support the business
• Advisory service to business and executives
• Central hub
• Channels or Media
• Writing expertise mainly speeches for
  executives
• Translations and plain language

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Keeping tabs on what is happening

• Business units
• Each business manages their own strategic
  communication
• Alignment to channel
• Group
• Drive group communication strategy in line with
  business objectives
• Measure against reputation drivers, business
  objectives and audience feedback
• Various check points throughout the organisation

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Right message right channel

• We optimise messages in mass communication
  channels through our expertise in these
  communication disciplines
• Effective use of channels
• Crafting messages so they are appropriate for the
  channel
• Content engineering to ensure easier
  understanding
• Aligning messages to specific audiences and
  business objectives
• Listening

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Quality and consistency

• Applying proper language guidelines
• Controlling the quantity and quality of messages
  being sent
• Ensuring message is appropriate aligned within
  the channels, training material, marketing
  activities, and media

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The Standard

• Internal staff magazine
• Group-wide
• Monthly
• 32 pages
• Distribution 55 000

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Internal publication
Style, schedules, checks balances
Only printed publication across the Group
Internal Magazine The Standard
Operational communication vs Strategic
communication
Networking and sharing
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Only printed staff publication

• Our environment
• Diverse audience
• Language
• Location - global
• Education
• Area of bank
• Big vs small offices

• How we address our environment
• Unify common denominator is working for Standard
  Bank
• Guided by and reflect group values
• Look for inspiring stories
• Careful of head office and even South Africa
  dominated stories
• Keep the style accessible
• Profile staff, avoid exec dominance
• Diversity of stories
• Magazine format
• Dont
• Profile divisions or business units

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Whats happening
Good readership Submission of articles
Group Communications - Sharing information
Push vs Pull

• Informal networks
• Nose for news
• Systems for following up
• Developing relationships

• Formal networks
• Call for news
• Meet with people

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Type of communication

• Our environment
• Operational communication
• Communication directed towards a select audience
• Objective to be in The Standard

• How we address our environment
• Assist in finding the key message
• Give alternatives for communication channel
• Find the angle
• Get approvals
• Keep a list of stories to avoid repetition and
  good coverage of Group
• Magazine format
• Set pages
• Lifestyle sections
• Find inspiring stories
• Writing workshops

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Quality and consistency

• Our environment
• Writing style
• Jargon
• Timing
• Visual appeal

• How we address our environment
• Role of editor
• Collection of news
• Production schedule
• Coordination
• Writing
• Writing style
• Plain language
• Accessible
• Checks and balances
• Sub-editor
• Proof reader
• Graphic designer
• Professional photographer

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Thank you Questions?