The Key to Speed in CrossMedia Publishing

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The Key to Speed in Cross-Media Publishing
Presented byGurvinder BatraExec VP CTO
11150 Main Street, Suite 402 Fairfax, VA
22030 703.352.0001 www.techbooks.com
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The Future of Publishing is XML

• XML single source format for cross-media
  publishing
• Convergence of standards towards XML
• XML will become integrated into publishing
  process
• XML will speed cross-media publishing, reduce
  costs and improve accuracy

Up to 20 faster
Up to 25 less in cost
Gurvinder Batra, TechBooks 2
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XML Today

• Vendors use variety of formats to produce
  deliverables
• Publishers end up with many formats geared toward
  print only
• Vendors do back-end conversion into XML or other
  formats

Gurvinder Batra, TechBooks 3
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XML Tomorrow

• Publishers partner with vendors to use XML for
  cross-media
• XML used from the beginning of the production
  process
• Single source XML files provide significant
  benefits for cross-media publishing
• More timely production of Internet deliverables
• Minimal additional cost for new Internet
  deliverables
• Improves accuracy of Internet deliverables

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XML Today vs. XML Tomorrow

• XML Today

• XML Tomorrow

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Integrating XML into Publishing Process

• Requires minimal in-house changes to production
  process
• Vendors should absorb the technology transition
• Publisher gets XML files at end of process
• Publisher can have other Internet formats
  extracted from XML

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XML Single Source for Cross-Media

• Send out multiple formats to e-content
  distributors

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XMLpublish Case Study

• Customer produces 2,000 titles per year
• Moving all titles to an XML publishing workflow
• Using XML, customer is getting 5 Internet formats
  in addition to print

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Conclusion

• Integrate XML into production process for maximum
  benefit
• Publishers should partner with vendors who can
  absorb the technology transition
• XML will improve timeliness, cost-effectiveness,
  and accuracy for cross-media publishing

Gurvinder Batra, TechBooks 9
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