ACE PC PROMO CENTER FOR

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• ACE PC PROMO CENTER FOR
• CENTER ADMINISTRATORS
• August 5, 2009
• Gail Ribalta Meg Grant Edvance Research

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Afterschool Centers on Education (ACE) Branding

• Identifies your program as part of a strong,
  established statewide program
• Integrated into all outreach (website, ACE PC)
• Association with TEA and 21st CCLC
• Creates awareness
• Engages target audiences
• Complete branding guidelines will be available on
  www.TexasACE21.org soon.

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ACE PC Background

• You spoke.we listened
• Discussions provided valuable input on the
  outreach materials needed to most effectively
  engage audiences.
• TAC
• Program Directors
• Center Administrators
• Result
• Ace PC Promo Center
• A convenient, portable outreach kit to provide
  you all the tools you need for effective
  outreach!

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ACE Portfolio of Outreach Tools
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How Does the ACE PC Promo Center help me?

• Consistent ACE branding on all materials
• Provides all the tools you need for outreach in
  one convenient package
• Creates awareness across Texas and within your
  community
• Engages students, parents, faculty and volunteers
• Facilitates business and community partnerships
• Assists in building an enduring ACE program

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Whats in my ACE PC?

• Outreach materials to engage and facilitate
  participation by all target audiences
• Students
• Parents
• Administrators/Faculty
• School Board Members
• Community and Business organizations
• Volunteers

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• Promo Center Guide
• General Program Overview Brochure
• Community Benefits Brochure
• Door Hanger
• Student Parent Participation Poster
• Community Volunteer Recruitment Poster
• Business Support Sticker Pen
• Thank You Note
• Pocket Folder Label

ACE Printed Outreach Materials
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Promo Center Guide

• This is the key
• Manual and guidebook
• Instructions and strategies for the most
  effective use of ACE Promo Center outreach
  materials
• Phased approach for building an enduring program

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General Program Overview Brochure

• Target All audiences
• Use as a leave-behind
• Customize with your Center contact
  information

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Community Benefits Brochure

• Target Potential Community Supporters
• Use as an introduction to program and
  leave-behind
• Customize with your Center contact information

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Door Hanger

• Target Parents Community/ Businesses
• Leave behind for home or business
• English/Spanish (double-sided)
• Customize with your Center Contact Information

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Student Parent Participation Poster

• Target Students, Parents and Faculty
• Engaging
• Communicates academic focus and fun
• Customize with your Center contact information

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Community Volunteer Recruitment Poster

• Target Community Organizations, Businesses and
  Volunteers
• Customize with your Center contact information

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Business Support Sticker Pen

• A way to thank donors for their support
• Demonstrates Business and Community Organization
  support for ACE
• Promotes ACE through branding

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Thank You Note

• Use to thank donors and volunteers for their
  support

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Pocket Folder Label

• Affix to a plain white pocket folder (that you
  assemble with materials for ACE presentations)
• Promotes ACE brand

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ACE PC Electronic ComponentsAvailable on Website
9/01/09

• ACE Elevator Speech
• Business/Community News Article Sample Template
• Community Outreach Checklist/Outreach Tracker
• FAQs
• Label Template
• Newsletter Sample/Template
• Press Release Template
• Program Overview Power Point Presentation
• Recruiting Business/Organization Support
  Sample Letter

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Elevator Speech

• 30 second talking points
• Commercial for ACE
• Engages target audience quickly with key
  information
• Customize to your ACE program

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Business/Community Recognition News Article

• Template to use with newspapers
• Raise awareness for ACE while demonstrating
  appreciation for ACE supporters
• Develop relationships with media
• Focus on benefits to both ACE and
  Business/Community organization
• Include testimonials
• Post article on website, include in newsletter
  and have hard copies on hand at Center
• Include with your presentation materials

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Community Outreach Checklist Outreach Tracker

• Tool for planning and tracking Community Outreach
  (Excel Template)
• Aids in preparation for meetings with district
  administration, school board members, businesses
  and community organizations
• Monitors progress with partners

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FAQs(Frequently Asked Questions)

• Answers the most common FAQs
• English and Spanish versions
• Post on websites
• Your Center
• District
• Partners

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Label Template

• Include your local ACE contact information on
  labels that can be affixed to brochures, door
  hangers, etc. to customize them

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Newsletter Template

• Customize your ACE Newsletter
• Highlight ACE activities and recognize ACE
  supporters
• Share success stories
• Include testimonials
• Send electronically or print on demand for
  distribution

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Press Release Sample

• Provide newspapers ready-made article
• Raise awareness of ACE in your community
• Focus on human interest angle
• Include testimonials
• Use data from your Center
• Invite media to a press event to highlight ACE
  activities, students and volunteers
• Post on your program and partner websites
• Send electronically or print on demand for
  distribution

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Program Overview PowerPoint

• Overview of ACE for presentations to faculty,
  businesses, community organizations and staff
  orientation
• Customize to highlight accomplishments of your
  ACE
• Share success stories
• Use data to highlight accomplishments
• Post on your program and partner websites

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Recruiting Business/Organization Support Letter

• Include overview of ACE for businesses and
  community organizations
• Customize to highlight accomplishments of your
  ACE
• Share success stories showcase how their
  support can make a difference to students,
  families and the community
• Use data to highlight accomplishments
• Post on your program and partner websites
• Ask for specific support

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ACE PC Quantities

• Each Grantee/Center receives 1 ACE PC kit
• Each Center receives 2 Replacement bundles
• Distribution of PC kits following presentation
  One representative for each Grantee and each
  Center
• PC kits mailed to Grantees/Centers not present
• Procedures for replacement quantities in
  development and will be posted on the website in
  coming months
• Quantities are limited
• Electronic components will be available on the
  website soon.

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Making ACE PC Work for You!

• Familiarize yourself with ACE PC materials
• Use printed materials as you enter the new school
  year. Customize with your Center contact
  information
• Customize electronic materials to showcase your
  ACE
• Plan your outreach to maximize engagement and
  support
• Get ready for
• Success A Texas State of Mind