Color

1
Color

• The psychology

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Color Meaning

• Color psychology refers to investigating the
  effect of color on physical human behavior and
  emotional feeling.

3
RED

• Associated with energy, war, danger, strength,
  power, determination, passion, desire, and love
• Emotionally intense
• enhances metabolism, increases respiration rate,
  and raises blood pressure
• High visibility stop signs, stop lights, and
  fire equipment, danger awareness signs, found in
  many national flags, brings text and images to
  the foreground- used as accent color to stimulate
  people to make quick decisions ex Buy Now
• Click Here on websites
• Used for promoting energy drinks, games, cars,
  and other things related to sports and high
  activity

4
Orange

• Combo of the energy of red and the happiness of
  yellow
• Associated with Joy, sunshine, the tropics,
  fall, harvest and healthy food
• Represents Enthusiasm, fascination, happiness,
  creativity, attraction, success, encouragement,
  strength, endurance, and stimulation.
• Gives the sensation of heat, increases oxygen
  supply to the brain, stimulates mental activity,
  stimulates appetite.
• Very high visibility used to catch attention and
  highlight the most important elements of a
  design.
• Very effective for promoting food products and
  toys.

5
Yellow

• The color of sunshine an unstable and
  spontaneous color
• Associated with Joy, happiness, intellect,
  energy, honor, loyalty, cowardice, lighthearted,
  childish, and food
• Produces a warming effect, arouses cheerfulness,
  pleasant feelings, stimulates mental activity,
  and generates muscle energy.
• Attention getter taxicabs it is seen before
  other colors when placed against black- often
  used to issue a warning
• When overused it may have a disturbing effect
  babies cry more in yellow rooms.
• Used to promote childrens products and items
  related to leisure.

6
Green

• The color of nature
• Symbolizes/Associated with growth, harmony,
  freshness, and fertility, safety, money, the
  financial world, banking, Wall Street, stability,
  endurance, nature, envy, sickness, cowardice,
  ambition and hope.
• The most restful color for the human eye
• Has great healing power- can improve vision
• Denotes lack of experience
• Unlike red, means safety- free passage in road
  traffic, advertising drugs and medical products.
• Used to promote green products

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Blue

• The color of the sky and sea
• Associated with depth, stability, trust,
  loyalty, wisdom, confidence, intelligence,
  tranquility, health, healing, calmness, piety,
  sincerity, consciousness, intellect, cold,
  precision, masculinity, stability, faith, truth,
  and heaven.
• Beneficial to the mind and body, slows
  metabolism, produces a calming effect, suppresses
  appetite
• A preferred color for corporate America
• Used to promote products and services related to
  cleanliness, air and sky, water and sea bottled
  water, medical supplies, cleaning supplies,
  alcohol, air ports, air conditioners, and cruise
  lines. As well as high tech products.
• Avoid using when promoting food and cooking

8
Purple

• A combination of the stability of blue and the
  energy of red
• Associated with Royalty, power, nobility,
  luxury, ambition, extravagance, wisdom, dignity,
  independence, creativity, mystery, and magic.
• Evokes romantic and nostalgic feelings, darker
  shades evoke gloom and sad feelings.
• Studies show that approximately 75 of
  elementary-aged children prefer purple to any
  other color.
• Very rare in nature some consider it to be
  artificial
• Used to promote childrens products, and feminine
  designs

9
White

• Considered to be the color of perfection.
• Associated with light, goodness, innocence,
  purity, virginity, safety, cleanliness, coolness,
  sterility, hospitals, and faith.
• Usually has a positive conotation
• Can represent a successful beginning- popular
  wedding dress color
• Used to suggest simplicity in high-tech products,
  used to suggest safety when promoting medical
  products.
• Charitable organizations use white, angels are
  usually imagined wearing white, nurses and
  doctors wear white Low weight and Low-fat food,
  and dairy products are often represented with
  white.

10
Black

• A mysterious color
• Associated with power, elegance, formality,
  prestigious, death, evil, mystery, fear, unknown,
  and grief.
• Usually has a negative connotation
• Gives the feeling of perspective and depth
• A black background diminishes readability.
• a black suit or dress can make you appear
  thinner.
• When designing for an art gallery or photography,
  a black or grey background is often used to make
  other colors stand out.
• Contrasts well with bright colors such as red,
  orange, yellow. When combined it gives a very
  aggressive color scheme.