Context

1
Context

• Multimedia
• Audiovisual
• Audio
• Print

• Stereotypes
• Prejudices
• Traditions
• Social Reality

What is the production process of the media?
Through what cultural structures do we interpret?
Which forces act on media?
Messages are interpreted according to the
receiver/consumer and the emitter/producer.
Both perspectives are defined by things such as
time, place, and motive.

• Direct influence
• Indirect influence
• Interaction

• Political
• Business
• Global Media Systems

Hypothesis on media - audiences relations.
2
Analysis Evaluation

• Print
• Audio
• Visual
• New Media

• Through different mediums
• Framing
• Sourcing
• Authoring

Shaping media messages
Case studies of different mediums, from different
countries
Limitations of media structures
Determining how the media shape messages, and
discussing the limitations of different
structures and the effects of such limitations on
the content of the media. Includes identifying
possible motives behind messages

• Time space
• Commercial
• Ideological
• Compared Coverage

• Political position
• Socio-cultural structure
• Economic interests
• Multiple/limited sources
• Ethical dimension

Search the different messages inside a message
3
Uses Benefits

• Traditions, race, gender
• Legal differences
• Compare News, Ads, Films, New Media

• How Audience uses media?
• How Audience interprets media?

Psychology of the media
Cultural differences in uses of the media
Psychology of consumption
An audience-based perspective that determines how
and why users understand/use media and to what
effect/extent/outcome. Explores such uses and
understanding through cultural, religious,
societal, gender, racial, and political filters.

• What do you use media for?
• How society affects individual use?
• Entertainment, Information, Education

• How Media affects Audience?
• How Audience affects Media?
• Which other social forces participate?

Audience Media Interactions
4
Skepticism
Creating a mindset through which consumers of
media apply active critical thinking skills and
healthy skepticism to critique media content,
motives, and outcomes.

• Stereotypes
• Prejudices

Search Meta-messages

• Ethical Positions
• Check sources, facts authors background
• Check diversity of perspectives

Socio-cultural structures
Economical Interest
Political Implications
Social Repercussions