Snapbridge Software, Inc'

1
Snapbridge Software, Inc.

• XML 2004 Conference
• November 17, 2004
• Utilizing XML to Solve Real Time Content
  Management for the Publishing Industry

2
Customer Sensitivity

• Publishing is a mission critical event!

3
Cross Media Publishing

• The ability to support various presentations of
  output from a single source. (Print, On-line,
  WAP, RSS)
• The separation of content and format.
• Reusability of content.
• Support for open standards.
• Adopting XML as a data standard is the first step.

4
Use Case Greenspun Media Group

• SITUATION
• Leading US Media company Las Vegas Sun, VEGAS,
  Las Vegas Weekly, inBusiness, Vegas Golfer, Las
  Vegas Life, Showbiz
• Aging or incompatible systems at each property
  mean high publishing costs
• Multiple proprietary archives for text, PDF and
  photos
• Inefficient on-line creation and maintenance
  process
• Inefficient editorial workflow system
• Inefficient/proprietary pagination system

5
Basic Building Blocks

• XML based archive/repository
• Full text Search Engine
• Template based web publishing Engine
• Ad-HOC Editorial Workflow Engine
• XML based content creation tools
• XML based page layout tools

6
Cross Media Architecture
7
What is the most important consideration?

• Its the GLUE!

8
Properties of the Glue

• Conduct transformations
• Fetch and Store
• Execute Pipelines and Filters
• Conditionals
• Virtual Document Assembly

9
Cost of Maintaining Custom Glue
Custom Coding
Choosing to custom code in JAVA, PHP,
Perl Vs. Using a XML based data abstraction
approach
Cost of Federation
Snapbridge FDX
Complexity of Data Sources
10

• Thank You!