Drug Channel Overview

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Drug Channel Overview
Prepared by Anheuser-Busch, Inc.
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Packaged Alcohol is the 8th largest Front-End
Category Constitutes 2.4 Billion in the Drug
Channel
Dollar Share of Front-End Sales
Source NACDS 2000 Chain Pharmacy Industry
Profile, Front End Sales do not include
Prescription Sales
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Packaged Alcohol represented over One-Third of
the Consumable Sales in the Drug Channel
Source NACDS 2000 Chain Pharmacy Industry
Profile
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Beer was One of the Top Front-End Growth
Categories in the Drug Channel, up 70.8 Million
Source IRI Reviews Database, YTD Ending
December 30, 2001
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Drug Channel Beer Consumer Demographic Profile
The Drug Channel Beer Consumer skew towards Male,
Younger, Low to Moderate Educated, Blue Collar,
and Moderate Income Households.
Source Anheuser-Busch, Inc. Eagle Eye, Beer
Poll
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Drug Channel Beer Category Volume Sales Trends
outpaced the Industry all other Channels
3.9
1
2
1
3
Sources 1IRI, YTD December 30, 2001
2AB Corporate Analysis
3AC Nielsen, YTD December 29, 2001

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As 2001 came to a close, Beer Category sales were
trending higher in the Drug Channel
Beer Category Total U.S.- Drug
Source IRI InfoScan, YTD Ending December 30,
2001
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The Top 3 Brewers Showed Positive Trends in 2001
Brewer Case Share
Case Sales Chg vs. YA
3.4
A-B Miller Coors Pabst All Others
Miller
Pabst
25.7
6.4
0.4
4.7
Coors
9.5
-10.2
A-B
46.3
All Others
24.5
12.1
Source IRI InfoScan, YTD Ending December 30,
2001
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Premiums remain the bulk of the business,
representing nearly half of the Category sales
Source IRI InfoScan, YTD Ending December 30,
2001, Based on Case Sales
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Anheuser-Busch has 12 of the top 20 packages in
the Drug Channel
Top 20 Packages Ranked on Case Sales
The top 20 packages represent nearly 40 of Total
Category Sales
Source IRI InfoScan, YTD Ending December 30,
2001