Integration of European and Global Public Affairs

1
Integration of European and Global Public
Affairs

• Dr. Petra Laux
• Head Global Public Affairs Novartis
• March 2008

2
Globalisation means

• Worldwide trade
• Worldwide newsflows
• Harmonization of standards
• Multilateral global agreements
• Global competition to attract RD and investments
• Global interest groups

• Some pharma examples
• Parallel trade
• Safety, IP, access, HR
• EU/US regulatory cooperation
• TRIPS
• Competitiveness of EU industry
• NGOs, patient groups

.but national interests represented by national
political players!
3
Necessity to integrate bi-directionally
information
European PA
Global PA
influence
No top down model, but shared learnings and
influence
4
Public Affairs in Novartis

• A Novartis representation in Washington and
  Brussels
• An international public affairs group (Basel,
  Washington, Singapore, Brussels)
• A global public policy team

5
How to leverage Global PA for EU issues

• Global Company Policies consistency, credibility
• Clinical trials, Human Rights
• Implementation of Global Agreements
• TRIPS and other trade tools
• Transatlantic Alignment
• Reduction of complexity
• Global Aspirations of EU Leaders
• Access to medicines funding models

6
How to leverage EU PA for International Issues

• Trade
• Market access barriers FTAs, antidiversion
  regulation, reimportation, sanctions
• Global Health and development policy
• EU delegates at UN, WHO, Global Fund
• EU enlargement
• Turkey
• Management of spill over in EU

7
Challenges mirror success factors

• Internal
• Justify current engagement to deliver longterm
  business value (eg Russia, India WTO accession)
• Global policies with local interpretation
• Information exchange
• External
• Trade off with other portfolios
• Different value perspectives
• Translation of business issue into a question of
  principle

8
Globalisation is the third dimension to the
issues navigation grid
Political
Global
Principal
Concrete
Local
Technical