La Opinin Reader Profile

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La Opinión Reader Profile

• Gender
• Male 71
• Female 29
• Marital Status
• Married 55
• Never married (Single) 37
• Household
• Average HH Size 4.8
• Households with children 73
• 40K HH income 46
• Age
• 18-49 86

Daily Circulation 125,624 Daily
Readership 477,319 Daily Market
Penetration 62
Source Scarborough Research, 2005 R1 M-F. ABC
Audit Report March 2004 Base Language spoken
most in home Spanish among Hispanics