Shop till you drop the mouse - PowerPoint PPT Presentation

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Shop till you drop the mouse

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DRM - the key to selling cultural creations online. Digital Rights Management (DRM) ... Controls the rights, usage, price & revenue online. Manages & tracks sales ... – PowerPoint PPT presentation

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Title: Shop till you drop the mouse


1
  • Shop till you drop (the mouse)
  • OzAuthors the digital advantage
  • securing a place in the knowledge economy
  • presented by Libby Jeffery

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Doing business over the net selling online
  • OzAuthors the e-volution of books
  • from pbooks ebooks to dbooks eLearning
  • The Digital Advantage
  • search, sample, secure, save
  • Digital Rights Management
  • the key to selling cultural creations online
  • Digital Australia
  • Australias cultural future

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OzAuthors the e-volution of books
  • Books in many formats
  • pbooks, ebooks, dbooks eLearning
  • Benefits for all
  • authors, publishers readers
  • Shopping on OzAuthors
  • search, sample, buy download
  • A one-stop-shop
  • marketplace and community combined

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The e-volution of books
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The Digital Advantage
  • Sample preview the real thing or test the title
  • Secure watermark, lock track the file
  • Save cost efficient, low distribution printing
    costs
  • Sections buy parts, chapters, pages or smaller
  • Slicing rights revenue between many parties
  • Skills create, format market yourself your
    work
  • Specialise sell small quantities to niche
    markets
  • Self-publish you control how the work is sold

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DRM - the key to selling cultural creations online
  • Digital Rights Management (DRM)
  • with Digital Book Xchange (DBX)
  • Caters for the complexities of trading
    distributing intangible and tangible assets
  • Controls the rights, usage, price revenue
    online
  • Manages tracks sales
  • and direct deposits the reward
  • Selling re-selling is easy
  • once the rights are intact

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Australias cultural future Digital Australia
  • will digitise, preserve make accessible our
    significant cultural creations to libraries,
    bookstores, publishers, printers, schools,
    creators all Australians
  • will require a combined effort from government,
    industry creators
  • will build critical mass a local market for
    digital culture
  • will provide a national infrastructure for online
    education, online content, e-commerce services,
    scientific commercial research
  • will protect and reward our creators and
    rights-holders
  • will help defend Australia against digital
    cultural imperialism
  • securing a place in the knowledge economy
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