01: ONLINE RADIO STORY

1
The Way To Accurately Buy Spot Radio Online
01 ONLINE RADIO STORY
04 CASE STUDIES
02 TARGETSPOT
03 INVENTORY
2
LOCAL OVER THE AIR RADIO

• Buyers work directly with stations or station rep
  firms.
• Station-focused Markets are defined by the reach
  of the broadcast signal.
• Audio spots run during commercial breaks all
  listeners hear the same spot.
• Campaign cost is based on audience estimates from
  3rd party measurement service.

Terrestrial Radio Campaign New York DMA
3
ONLINE RADIO ADS 1.0

• Buyers work directly with stations or station rep
  firms.
• Station- focused Markets defined by a station
  call letters. However, actual reach beyond
  geographic boundaries.
• Audio spots run during commercial breaks, are
  interactive ads are inserted at source of
  content all listeners hear the same spot.
• Campaign cost based on audience estimates from
  3rd party measurement service.

Online Radio 1.0 Campaign New York DMA -
Potential Reach
4
ONLINE RADIO ADS TARGETSPOT

• Buyers work with a TargetSpot account manager.
• Listener-focused Market defined by listeners
  location NOT by station location.
• Listeners receive ad, based on geographic
  criteria set by advertiserTargetSpot Follows The
  Listener.
• 3rd party panel data provided ad delivery is
  measured exactly based on exact number of
  impressions delivered.

TargetSpot Online Radio Campaign New York DMA -
Sample Reach
5
ONLINE RADIO ADS TARGETSPOT
6
ONLINE RADIO ADS TARGETSPOT
02 TARGETSPOT ?
7
ONLINE RADIO ADS TARGETSPOT
8
ONLINE RADIO ADS TARGETSPOT
9
OUT-OF-MARKET AUDIENCES

• Real life data, where data

New York 67 Out of Market 33
New York Station 1
New York 72 Out of Market 28
New York Station 2
New York 49 Out of Market 51
New York Station 3
Source TargetSpot Network Data March 2009
10
OUT-OF-MARKET AUDIENCES

• Real life data, where data

Los Angeles 65 Out of Market 35
Los Angeles Station 1
Los Angeles 70 Out of Market 30
Los Angeles Station 2
Los Angeles 68 Out of Market 32
Los Angeles Station 3
Source TargetSpot Network Data March 2009
02 TARGETSPOT ?