Radio 1 Interactive

1
Radio 1 Interactive

• Radio 1 faces unprecedented level of competition
  in the coming years from traditional and new
  competitors
• Traditional competitors commercial radio on FM
  and digital stations
• New competitors Channel 4, last.fm, myspace,
  iTunes, nme.com, youtube.com
• With so many choices our audience demands greater
  choice over when, where and how they consume
  Radio 1

2
Radio 1 / My BBC Radio strategy
CREATIVITY
PARTICIPATION
EXTENSION
ENHANCEMENT
DISCOVERY
ACCESS
3
Rado 1 strategy - access
To make Radio 1 content available on every
appropriate device and platform which our
audience expect to receive it, and provide it in
range of formats.

• Windows media live stream
• MSN messanger tab
• Radio 1 podcasts

4
Radio 1 strategy - discovery
To ensure the Radio 1 brand is prominent and
available on all platforms and devices, with
strong programme information developing new
entry points, personalisation opportunities, and
gateway products such as the Radio Player to make
content more accessible for audiences.

• RSS sucker prototype

5
Radio 1 stratgey - enhancement
To enable the brand/content to stand out and
compete effectively on all platforms and devices
through which audiences consume them, through the
provision of appropriate data, text, and visual
enhancements including images and video.

• Web-site redevelopment
• Colin Murray video
• Enhanced podcasts
• Interactive TV

6
Radio 1 strategy - extension
To utilise interactive technologies to extend
peoples experiences beyond listening and viewing
into new areas of engagement, research, discovery
and learning.

• SMS tune prototype
• Mobile site
• Clickable tracklistings

7
Radio 1 strategy - participation
To move from broadcasting to engaging audiences
in a dialogue encouraging them to participate in
their favourite programmes, and to discuss and
share experiences that have been sparked by our
programmes.

• Second Life Radio 1s Big Weekend
• DJ blogs
• Incoming MMS to 81199

8
Radio 1 strategy - creativity
The means of creating and distributing content
have become more widely available through
podcasting, blogging or P2P technologies. We
want to facilitate and showcase the explosion in
music and radio creativity, helping audiences
find and use new technologies, offering tools and
guides to get them started.

• Radio 1 flickr groups
• Music cubes

9
Radio 1 and innovation

• Establish Radio 1 as a visual experience
• Increase access points to our content
• Increase the number of consumers of our content
• To help Radio 1 travel to its consumers rather
  than require the audience to come to it