EmergingTransitional Markets Field Study

1
Emerging/Transitional Markets Field Study
2
MBA 808

• General info
• Winter quarter, 10 class meetings
• Field component from 8 to 10 days during Spring
  break
• Four credit hour free elective within the MBA
  program and an elective for the international
  business area of emphasis
• Graded course

3
Objectives

• General objective
• To provide a global perspective on a specific
  emerging/transitional market and an opportunity
  to gain in-country international experience with
  a blend of academic, corporate and cultural
  experiences
• After taking the course students would have
• developed the multicultural attitudes sought by
  international firms in the global market place
• experienced working in teams to deliver
  internationally-focused projects
• gained a better understanding of the business
  dynamic in an emerging/transitional market
• acquired a comprehensive view of the current
  challenges and opportunities for doing business
  in emerging/transitional markets

4
Course design

• The course will look at the business scene from
  various perspectives indigenous entrepreneurs,
  multi-national operations, Ohio based companies,
  and target market based companies
• The course could be oriented towards an industry
  and/or functional area
• The class format should include team projects
  (for example connect Ohio based companies
  interested in the target country, explore current
  challenges and opportunities for a particular
  industry, study multinational strategies in the
  target country)
• Faculty and students may be connected to a
  relevant class at a FCOB partner educational
  institution (current or prospective) in the
  target country
• Field component A balanced mix of academic,
  business and cultural visits designed to achieve
  learning objectives. A visit to a FCOB partner
  educational institution will be included,
  whenever possible.

5
Syllabus template

• Assuming 10 class meetings
• Section I Emerging/transitional markets theory
  (2 classes)Definition and examples of emerging
  and transitional markets. Application of
  international business principles. Framework for
  international business and emerging markets.
  Going global from the perspective of the target
  market.
• Section II Target market country specific (3
  classes)
• Domestic and external environmental factors that
  affect business, including
• Historical overview description of the current
  population growth rate and background of major
  ethnic groups in the country, political
  developments (past present) which influence the
  current business environment, and the impact or
  importance of historical conflicts and world
  events on the target market.

6
Syllabus template

• Political environment the system of government,
  the political orientation of the country, its
  relationships with other countries in the region,
  free trade areas to which it belongs, the
  politics of developing the free trade agreements.
  
• Economic environment discussion of the
  industrial composition of the country, economic
  situation, currency, rate of inflation,
  unemployment, rate of economic growth,
  relationship of state and the economy, the role
  of foreign investment. Legal and social climate
  for business, and current challenges and
  opportunities for U.S. and/or multinational
  companies

Section III The countrys culture and how it
affects its business (2 classes or a 20 minute
section in each class ) How cultural dynamics
affect business in the target market. Values.
Relationships. Religion and social institutions.
Successful communication techniques during
business negotiations. Business norms and
protocol. Survival language skills.
7
Syllabus template

• Section IV Topics to be determined by the FCOB
  lead faculty (3 classes)
• Examples Teamwork, project presentations,
  functional area or industry information, exam,
  etc.

8
Syllabus template
Using these section topics as guidelines, a
typical EMFS course might feature the following
schedule
Class 1 Travel Briefing (IPO) Definition
examples of emerging markets IB Faculty (or
IPO Faculty Dir) Class 2 Definition examples
of transitional markets IB Faculty (or IPO
Faculty Dir) Class 3 Historical overview of
target market Area Studies guest
lecturer Class 4 Political environment of
target market Political Science/Intl Studies
guest lecturer Class 5 Economic environment of
target market OH Dept of Development guest
lecturer Class 6 Culture language of target
market Foreign Language Center guest
lecturer Class 7 Business Culture Norms
FCOB Faculty Lead Business Executive guest
lecturer Class 8 Topic determined by FCOB
Faculty Lead Class 9 Topic determined by FCOB
Faculty Lead Class 10 Travel orientation (IPO)
Topic determined by FCOB Faculty Lead
Classes 1 2 could be a combined lecture for
all EMFS sections