Loews Miami Beach Hotel

1

• Loews Miami Beach Hotel
• Miami, Florida USA
• September 9 10, 1999

2
Objectives

• To create the industry standard to promote and
  address the future of e-services
• Demonstrate how the sponsors represent the supply
  chain for all the e-services pieces
• Provide a non-sales oriented forum for technology
  leaders to articulate their collective visions
• Illustrate e-service solutions for business
  computing issues
• Promote importance of strategic alliances
• Present unique and thought provoking content

3
Venue

• Loews Miami Beach Hotel- Miami,
  Florida
• www.loewshotels.com
• 20 minutes drive from Miami
  airport

4
Look Feel

• Based on HPs national ad campaign
• Immerse attendees in 2 days of e-services -a day
  in the life
• www.eservicesworld.com - went live June 28

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Digital Life Videos

• These will be general overviews introductions
  between the different session topics
• Short (3 or 4 minute) video presentations which
  succinctly illustrate the present and future of
  e-services as they effect
• Home, School, Work Play

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Platinum Sponsor Gallery

• GENERAL
• Adjacent to main hall
• Only for Platinum sponsors
• BOOTHS- vignette style
• Platinum sponsors only
• Each vignette will represent a different facet of
  how e-services effect daily life-
• (kitchen, garage, retail store, hospital, office,
  living room, patio)
• All 7 booths will have the same design- a
  vignette
• (HP ad as background flanked by sponsor logo with
  no table tops)

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Conference Staging Layout

• Different Look Achieved Through
• Main Stage
• 1/2 podium- keynotes
• 1/2 talk show living room set- panels
• 2nd Stage
• Giant E and Gold Sponsor logos
• Video Screens
• To be framed with motifs everyday digital
  equipment ( cell phones, computers, palm pilot,
  etc)
• Audience
• Crescent shaped tables ( not theater style)

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Gala Dinner- Club Babaloo

• THEME- Latin nightclub
• WHERE- Hotel beach with a air conditioned tent
• STYLE- Elegant tropical casino
• SPECIAL- cigar rolling and Latin dancing
  exhibition

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Golf Tournament

• PLACE- Doral Resort
• 15 minute drive ( transport to be included)
• WHEN- Saturday September 11th
• TEE TIMES
• 80 places for 800am
• 50 places for 100pm

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Panels Debates
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The Great e-Debate

• Hosted by Soledad OBrien of NBC
• A debate of hot topics featuring a panel of
  sponsor executives, academics, business pundits
  and audience members.
• The inclusion the invited thinkers, authors and
  academics with make this a heated industry
  debate.

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3 Passengers to Albuquerque

• Panel Discussion
• Three passengers stranded at Miami airport are
  trying to make a last minute connection to
  Albuquerque. Their luggage must be transferred
  from another airline, their limos must be
  diverted, their food preferences must be met, and
  their urgent emails must be answered.
• Each panelist will take a portion of this
  scenario to illustrate how eServices provided by
  his company could enable this journey.
• PANEL
• Ray Lane- Oracle
• Eric Golin- Broadvision
• Fred Steingraber- AT Kearney
• Tim Lieto- Lucent

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Crossfire Panel Discussion

• Hosted by John Perry Barlow-
• The audience will shoot off the cuff questions
  to the moderator who will then redirect question
  to the different panel members. The moderator
  will end each round by asking if the question
  been answered to the satisfaction of the
  audience.
• Panelist will include
• Alan Fisher- onsale.com
• Bobby Lent- Ariba
• Eric Golin- Broadvision
• Cheryl Duda Harte- Interworld

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Detailed Agenda
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Confirmed Keynote Speakers

• Lew Platt Hewlett-Packard
• Larry Ellison Oracle Corporation
• Fred Steingraber A.T. Kearney
• Rich McGinn Lucent
• William Coleman III BEA
• Lou Wilks Qwest
• Danny Hillis Walt Disney Company

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Day 1 - September 9

• 800- 900 Continental Breakfast
• 900- 905 Digital Life Video
• 905- 915 Opening remarks by Ann Livermore (HP)
• 915- 930 Setting the Scene- Introduction by
  Lew Platt (HP)
• 930- 1000 Keynote by Dr. James Watson
• 1000- 1030 Our E-services strategy- by Nick
  Earle (HP)
• 1030- 1100 Coffee break
• 1115- 1120 Digital Life Video
• 1130-1230 Crossfire Panel - hosted by John
  Perry Barlow
• 1220-130pm Lunch
• 130- 200pm Chapter 2 for e-services -by
  Michael Dertouzos
• 200-230pm Keynote by Rich McGinn- ( Lucent)
• 200-315pm 3 Passengers to Phoenix- sponsor
  roundtable discussion
• 315- 345pm Coffee Break
• 345- 415pm Taking the gamble out of
  e-business- Fred Steingraber ( AT Kearney)
• 415-445pm Video Keynote by Ray Lane ( Oracle)
• 730pm Gala dinner with remarks by humorist
  Peter Bergman

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Day 2 - September 10

• 800- 900 Continental Breakfast
• 900- 905 Digital Life Video
• 905- 915 Welcome and recap of Day 1
• 915- 945 The Net Future- by Chuck Martin
• 945- 1045 Sponsor Customer Panel
• Do our customers have a good experience every
  time?
• 1045- 1115 Coffee break
• 1115- 1200 Digital Life Video
• 1130-1230pm Is storage strategic?- by Bill
  Russell (HP)
• 1220-130pm Lunch with remarks by Danny Hillis
  (Walt Disney)
• 100- 130pm Keynote- by Bill Coleman ( BEA)
• 130- 200pm Keynote by Lou Wilks ( Qwest)
• 230-330pm The Great E-debate
• 330- 400pm Coffee break
• 400- 415pm Closing remarks by Nick Earle (HP)

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Confirmed Platinum Partners

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Confirmed Gold Partners

• FreeMarkets

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Media Partner

• They will provide 800 magazines to be sent with
  the attendee packets

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Hemisphere Key Contacts

• Mark Barounos
• Managing Director
• barounos_at_hemisphereinc.com
• Holly Hitchcock
• Director of Strategic Projects
• hhitchcock_at_hemisphereinc.com
• Peter Dominguez
• Sponsors Sales Liaison
• pdominguez_at_hemisphereinc.com
• Clare Atherden
• Overall Program Manager
• catherden_at_hemisphereinc.com
• Cristin Valladolid
• Content Manager
• cvalladolid_at_hemisphereinc.com

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Hemisphere General Info

• HEMISPHERE INFORMATION SERVICES, INC.
• 1101 South Winchester Blvd., Suite J210
• San Jose, CA 95128
• Tel [phone]
• Fax[phone]
• www.hemisphereinc.com