Putting Social Media Marketing to Work

1
Putting Social Media Marketing to Work

• Christy Lee
• Storyteller Communications

2
Companies can be involved in some sort of social
media whatever the budget and whatever the size
of the company.
3
Monitoring

• Do you know what is being said about your company
  or clients?
• In the news
• In neighborhood forums
• In social networks
• In blogs

4
Monitoring

• Client Freestanding ER on Hwy 249
• Opportunity Negative comments were being posted
  in a neighborhood forum about an ER on 249
• Tactic Posted information about the ER, types
  of insurance accepted, and steps to take to ease
  billing hassles

5
Social Networks

• Is a social network right for you?
• Do you have a variety of content to fill the page
  - text, pictures, videos, event listings, etc.?
• Do you have a fan base already on the network to
  spark interest in your page?
• Do you have time at least once a week to update
  the page or at least add a comment or discussion
  topic?

6
Social Networks

• Client Opera in the Heights
• Opportunity Looking for a way to connect with
  more fans via social media
• Tactic Created a Facebook page posting photos,
  performance videos, upcoming event listings

7
Social Networks
8
Connecting With Bloggers

• Research bloggers relevant to your industry -
  Google Blog Search, Blog Catalog,
  BlogTopList.com, WordPress, the Media
• Read both past and present posts - know your
  bloggers

9
Connecting With Bloggers

• Client MyTrainer.com, new online fitness video
  site
• Opportunity Looking to get the word out about
  the site
• Tactic Connect with key bloggers and invite them
  to review the site and provide feedback

10
Questions to help determine which tactics are
right for your company or client

• How open is the company willing to be with their
  customers or employees?
• How does the company feel about giving people the
  ability to communicate more freely with the
  company?
• How much time do we have to
• commit?

11
Making it a part of business

• Show the power of these tools
• Build brand awareness
• Communicate directly with key audiences
• Promote events and product launches
• Diffuse negative publicity
• Create community interest
• And on, and on, and on

12
You cant tout it until you try it

• Get out there and try it for yourself!
• Create
• Consume
• Connect