Business Creativity Silicon Alley Style

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Business CreativitySilicon Alley Style
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Agenda

• Arrival / Mind Arrays
• Silicon Alley Beginnings
• Issues
• Solutions vs Problems / Problems vs Solutions
• Life Cycles
• Architecture
• Future

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Arrival / Mind Arrays

• Pioneer
• Visionary
• Global
• Mind Arrays
• internet businessconsulting
• advisory
• strategy
• growth

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Beginnings

• Its the Wild Wild West...

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Revolutionaries must be willing to die for their
cause. Ichak Adizes, Corporate Lifecycles
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From the Early Days
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6 Years of Internet Strategy

• Content vs. Context
• If you build they will come
• Delivery Systems, Communities, Portals
• Commerce
• 5 C's to internet success
• content, commerce, customization, customer
  service, communities
• Purposeful applications
• Customer is still King
• Profitability!!!

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Issues

• Individual / Group / Organizational /
• Institutional Cultural

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Individual

• Mindset
• Purpose
• Change business
• Save the World
• Frenetic, hunger, NO FEAR
• From techno to hip-hop, caffeine and pop tarts
• Technology confident
• IPO and Options

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Groups

• BBS
• Grass Roots
• Associations

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Organizational

• Teaming
• Eat, drink, and sleep
• Fun atmosphere
• foozball - pinball
• open environment

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Institutional Cultural

• Institutes outside the industry
• agencies vs developers
• Cultures outside the industry
• UK vs US
• Cultural Institutes outside the industry
• BP vs Industry

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Lifecycle of Old Economy Business

• Startup 2 years
• Adolescents 2-3 years
• Mature 3-5 years
• 5 profitable
• Stable
• innovation is on decline
• profits lower

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New Economy lifecycle
Industry Historical Timeline 7 years
1993 browser
1994-95 Philosophical debates Making Pages
1996-97 Delivery Communities Portals
1998 5C
1999 Applications
2000 Customer
2001 Stability
Prime
Aristocracy
Adolescent
Early Bureaucracy
Go-Go
Infant
Bureaucracy
Courtship
Death
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Persona of New Economy
Entrepreneur
Investor
Advertiser
Consumer
Developer
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Lifecycle of New Economy Business
Dog Years

• Startup 6months funding achieved
• Adolescents 1.5 yr. no profit
• Mature 1.5-2 yr.
• Average of business owner 26.5 yrs old
• Crash Burn
• tried to build brand before building business
• acceleration burn rate
• premature IPO

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Solutions vs Problems
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Problems vs Solutions
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Next-Gen-Co Business Architecture
Enterprise

• Customers
• Value Chain

Marketing
Infrastructure

• Business process
• Operations
• Supply chain
• Distribution
• Technology

• Vision
• Market research
• Scenario planning
• Business Plan
• Funding
• Road to profitability

Foundation
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How to Build Success
Customer
Relationships
Business Process
FLOW
Next-Gen-Co
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What Did the New Economy Bring?

• Renaissance
• Brought a World Together
• Revolutionized business
• Invigorated business
• Inventive business
• Causal dress

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Future
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Your Take Away

• Attitude, inspiration, creativity
• Historical perspective
• Practical knowledge
• Thank you!