Zillmann 9 McLeod: Political Communication Effects

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Zillmann 9McLeod Political Communication Effects
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Overview

• The worlds longest chapter

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Changes in Political Campaigns 1

• Technology has changed e.g. cable, Internet,
  etc. travel
• Special-interest groups what counts?
• Politics work through the media
• media events arent new
• Sound bites, attack ads 527s
• Narrowcasting in media

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Changes in Political Campaigns 2

• Changes in content (Examples)
• Framing narrative applied to campaigns
• Bennetts flaws
• Personalization exemplification
• Fragmentation ahistorical presentation
• Dramatization e.g. if it bleeds it leads
• Normalization normative solutions

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Kinds of Effects

• Opinion formation and change
• Cognitive effects agenda setting, priming,
  knowledge gain, cognitive complexity, framing,
  principled reasoning.
• Perceptions of the Political System
• Self-interest self and society Whats the
  Matter with Kansas?
• Causal attribution mommy party, daddy party
• Climate of opinion perceptions of others
  attitudes