Richard Zurba

1
A few thoughts on success in trade facilitation
in Africa

• Richard Zurba
• Zurcom International (Pty) Ltd
• Council of Great Lakes Governors
• State of Maryland
• Southern Africa Trade Office
• February 19, 2009

2
Council of Great Lakes Governors Member States
Illinois Indiana Michigan New York Ohio
Pennsylvania Minnesota Wisconsin
Ontario Quebec
3
Council of Great Lakes GovernorsProjects
Great Lakes International Trade Initiative
Argentina Australia
Brazil Canada
PR China Chile South Africa
1999 2002 1997
1990 2004 1999
1999
Great Lakes Water Management Initiative
Ballast Water Initiative
Tourism Past Projects The
Auto Project The
Brownfields Project Great Lakes Recycle
Great Lakes Water Quality Initiative Spill
Protection Initiative Workforce
Quality Initiative
4
State of Maryland
5
Southern Africa Development Community
D.R.Congo
Tanzania
Angola
Seychelles
Zambia
Malawi
Mauritius
Namibia
Mozambique
Botswana
Zimbabwe
Lesotho
South Africa
Swaziland
Madagascar
6
Selection Criteria for Markets
Businesses should have reasons
7
Geophysical

• Distance to market is important.

Courtesy University of Sheffield
8
Gross Domestic Product

• GDP is important.

Courtesy University of Sheffield
9
Population

• Population is important.
• .but these three things can hide several
  important factors, dont let them block your
  focus for profitable outcomes

10
Market Selection Criteria

• PSYCHOLOGICAL / ADMINISTRATIVE PROXIMITY
• Cultural proximity (language, negotiation styles)
  
• Legal proximity (common law basis for US)
• Accounting norms / banking regulations etc.
• SIZE OF FUTURE TRANSACTION STREAMS
• Sectoral concentration / growth / sustainable
  future
• Springboard effect into regional markets
• SAFETY
• Risk to IP
• Personal safety
• Trade office talent can amplify / diminish
  these

11
Indian Ocean Rim Dynamic
12
Developed Markets / China Absolutely Important
13
SHOW US THE MONEY