In the news

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In the news.

• Yahoo HotJobs Deal with Newspapers
• www.jigsaw.com
• Ordering Your Turkey Online

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November 20 Organization and Managerial Issues

• Finish up marketing mix
• Management Issues
• Employee Productivity Motivation
• Corporate Culture
• Human Resource Issues
• Small Business Formulas for Success
• Class Exercise on Employee Motivation
• Yahoo Discussion

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Learning Objectives

• Examine the connections between management and
  e-business planning.
• Describe the e-business issues related to
  leadership, motivation, and corporate culture.
• Explore human resources management,
  small-business management and entrepreneurial
  issues, and the role of management consulting in
  the world of e-business.

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Google.com

• Small business success story
• Core source of revenue text-based ads
• Not banner ads
• Text ads reduce download time
• Text ads are highly targeted/relevant
• Click rate on ads is high
• Google can charge more
• Examples

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What is management?

• Planning
• Organizing
• Controlling
• A process

Planning
Continuous Process
Controlling
Organizing
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Management Process

• The management process is the ongoing planning,
  organizing, and controlling of all sorts of
  activities that personnel throughout the
  organization are engaged in, including marketing,
  finance, production and operations, human
  resources, and so forth.
• The word process suggests that these activities
  are continuous and never-ending.

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Management Process (Contd)

• The management process begins with planningthe
  setting of goals (longer-term) and objectives
  (shorter-term) to strive for at each of the three
  primary organizational levels of the firm
  (corporate, divisional/strategic, and
  operating/functional) and with the development of
  activities to achieve them.

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Organizing

• Organizing is the grouping of activities and the
  marshaling of the necessary resources (material,
  human, financial and informational) in order to
  achieve specific goals and objectives.
• After the planning process has established what
  the firm intends to do, organizing answers the
  questions of how it will be done, by whom, and
  with which resources.

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Controlling

• Controlling involves the monitoring, evaluating,
  and adjusting of activities to assure the
  successful achievement of the targeted goals.

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The Importance of Feedback

• Evaluate progress
• Assists in goal achievement
• Provides information needed to make decisions
• May force changes in the plan
• Feedback should be ongoing
• Contributes towards success

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Types of Organizational Structures

• Bureaucratic
• Organic
• Matrix

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Organizational Charts

• Spans of control
• Flat organizations minimal layers
• Tall organizations many layers

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Operations Management

• Operations management involves the coordination
  of all the activities related to the production
  of the products and services that the
  organization provides to its customers.
• Drives productivity and efficiency

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Productivity

• Productivity refers to the amount of output that
  an individual worker can produce within a set
  period of time.
• Productivity is influenced by a variety of
  things, including the efficiency and skills of
  the employees, the tools they have to work with
  and the training they have received, and the
  organization structure and management methods,
  including leadership and motivation, that are in
  place.

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The Effects of the Internet on Productivity

• Reduction in costs of customer service
• Reduction in costs in many areas
• Savings in one area can be directed to expansion
  elsewhere
• Volume of communication is becoming unmanageable

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How can productivity be increased?

• Increase employee motivation
• Outsource to other firms that specialize in those
  areas
• Improve employee training

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Leadership, Motivation, and Corporate Culture
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Motivation

• Motivation in a business environment refers to
  the drive that individuals feel to perform their
  assigned tasks.
• Research suggests that employees are more likely
  to be motivated in the work they do when the firm
  has clearly defined goals and realistic
  objectives for them to strive for.

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Employee Motivation

• Good leadership is key
• Create a culture of trust
• Encourage risk taking
• Foster ownership
• Goal-directed

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Theories of Motivation

• Maslows Hierarchy of Needs
• Equity Theory
• Expectancy Theory

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Maslows Hierarchy of Needs
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Theories of Motivation

• Equity theory suggests that people are motivated
  by their personal sense of equity in a situation.
  This means that if an individual perceives that
  he or she is well treated and rewarded, then that
  individual will complement this belief with an
  appropriate level of motivation and effort to
  perform his or her work.

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Theories of Motivation

• Expectancy theory suggests that motivation is
  associated with how much an individual wants to
  achieve the objective presented and the degree to
  which she or he believes it can be achieved.
• The message of expectancy theory is that
  management must be sure to make the
  accomplishment of the assigned tasks both
  important to the individual employees and
  achievable in their minds. Weaknesses in either
  one of these factors will undermine the
  individuals level of motivation to complete the
  set tasks successfully.

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Motivation Discussion

• What do you consider most important?

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The Corporate Culture

• General values and behaviors considered normal in
  an organization
• Sets the tone for ethical behavior
• Do you think e-business encourages a different
  kind of corporate culture? Why?

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Other Issues in E-Business Management Today

• Human Resource Issues
• Small Business Issues

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Small Business Issues

• Web can flatten the world, but..
• More competition
• Effects on various industries
• Formula for success
• Focus on those strategies that will generate
  revenue the soonest
• Target a market that has at least 1 billion in
  sales
• Do you agree with this formula? Why?

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E-Business Effects on the HR Function

• Compressed technology cycle
• Growing demand for faster and better service
• Shortage of critical skills
• Recruiting and filling jobs needs to be done
  quickly
• Good job prospects may have competing offers

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Guidelines for Human Resources in E-Business

• Be creative.
• Identify new ways to communicate.
• Obtain support of senior mgmt for proposed
  changes.
• Create a team that can act quickly
• Use an IT system that is flexible and scalable
• Monitor feedback and make changes if necessary

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Special Human Resource Issues

• Employee Internet Use
• Blogs and Corporate Misinformation

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Employee Internet Use

• Employers are being held responsible for
  employees who use the internet for illegal
  activities
• Doe v. XYC Corp
• Question Would a company rather by sued by the
  potential victim of the employees suspected
  criminal conduct or by its own employee?

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Employee Blogging

• What is a blog?
• Significant legal issues for employers
• Blogs used a marketing tools
• Employees are using blogs to post sensitive
  information
• What can an employer do?

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Notable Recruiting Websites

• Monster.com
• HotJobs.com
• CareerBuilder.com
• Craigslist.com
• Jigsaw.com

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Attracting Googlers Raising the Bar in Hiring

• Rigorous hiring process
• Collaborative process
• Candidates meet with many people
• Podcast
• Do you think grades are a good performance
  indicator? Why or why not?

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Class DiscussionThe Peanut Butter Manifesto

• Yahoo Executive Calls for Change
• Yahoo shares have fallen 31 this year
• Rival Google is up 20 this year