Alameda County Pilot Project: Outreach and Dissemination Activities

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Alameda County Pilot ProjectOutreach and
Dissemination Activities
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Scope of Pilot Project

• For Alameda County, 2001
• Birth Outcomes
• Preterm birth
• Term low birthweight
• Asthma-related health care use
• ER visits
• Outpatient visits
• Symptom medication purchases
• Maintenance medication purchases
• Traffic Pollution

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Stakeholder Advisory Team

• Includes representatives from
• CBOs
• NGOs (health and environment)
• City/county departments of public and
  environmental health
• Health care/service providers
• Office of city councilmember
• Air quality management district
• EPA

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Advisory Team Meetings

• Meeting 1- Birth Outcomes (Jan 2004)
• Meeting 2- Asthma (May 2004)
• Meeting 3- Traffic Pollution (Sept 2004)
• Meeting 4- Outreach Dissemination (Jan 2005)
• Meeting 5- Associations, Outreach Dissemination
• Meeting x- Wrap Up

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Key Issues Identified

• Technical Divide/Access to information
• Capacity-building, technical assistance
• Comprehensibility of information
• Usefulness/relevance to communities
• Interest in demographic/planning/other data
• Mechanisms for 2-way communication
• Ownership of information by the community

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Partnership with InfoOakland

• Mission and activities overlap with pilot
• project stakeholder needs
• Existing capacity
• Similar constituency
• Training, capacity-building, direct assistance
• With partnership
• Expansion to Alameda County, includes pilot
  project data
• Link to CEHTP website for additional information
• Demonstrates our ability to provide/disseminate
  data through data intermediaries already in
  existence

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Some considerations for outreach and
dissemination

• Combined or separate outreach and dissemination
  strategies for findings and InfoAlameda tool?
• Approaches and materials- generic or tailored to
  audience?
• Roles/responsibilities/capacities/resources of
  CEHTP, InfoOakland, the advisory group?

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Developing a plan

• Advisory group meeting 4 focused on developing
  a combined outreach strategy for project findings
  and InfoAlameda
• Identify key audiences that would be interested
  in InfoAlameda and the Alameda County Pilot
  Project findings
• Identify strategies for each specific audience
  to
• Disseminate this information to them
• Increase their capacity to use it
• Encourage involvement with and feedback to
  InfoAlameda and CEHTP

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Key Audiences Identified
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Brainstorming Questions

• Why would this group be interested in
  InfoAlameda/the project findings?
• What skills and background info would this group
  need to understand or use InfoAlameda/ the
  project findings?
• What activities would be most effective in
  facilitating this groups use of InfoAlameda/the
  project findings?

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Example Land Use and Planning Departments

• Developers have a responsibility to build safe
  places to live and to investigate the effects of
  the proposed development on residents health.
• This audience needs basic information about
  connection between the environment and health.
  They have the capacity to work with data, but not
  health data.
• Summit for agency representatives on the need for
  planning that promotes health
• Go through top agency officials
• Small presentations to follow up based on
  specific interests
• Get to developers through trade associations

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Current Activities and Next Steps

• Compile and expand on input to develop outreach
  and dissemination framework, identify potential
  contacts
• Advisory group review and comment on framework
• Finalize framework
• Advisory group submit priorities for audiences,
  activities, materials development
• Based on priorities, develop plan with timeline,
  major activities
• Present plan and get feedback at next meeting

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More considerations

• Other efforts that we can coordinate with?
• For various audiences/steps involved in planning,
  outreach, and implementation, who is most
  appropriate?
• Provide resources to support advisory group
  members additional work on planning and
  implementation
• Plan also shaped by limitations in time, staff,
  resources
• How can advisory group members benefit from this
  process for their own work?

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Questions for Planning Consortium

• How does this effort inform the PC and the CDC?
• How should PC interact with this process?
• FYI- advisory group members noted that the EJ
  workgroup might be a good venue to discuss
  outreach