Keystone Custom Homes

1
Keystone Custom Homes Harrisburg-Lancaster-Lebanon
-York/WGAL

• Revenue Results
• Web 12,000 renewal for Spring 2006
• TV 43,800
• Originally bought Local Experts but increased
  their presence to include House Home in Fall
  2005.
• Client Results
• Continuous stream of direct referrals via
  WGAL.com leading to closed sales
• Used a Holiday promotion to sell 20 homes
• What Was Sold?
• House Home and Real Estate Content Partnership
• Who Bought it?
• Ad Agency presenting to Business Owner
• Why did they buy?
• Initial sale based on strong recommendation from
  Agencys previous results with their other
  clients
• Renewal based on strong results