USA Swimming Foundation

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USA Swimming Foundation Make a Splash
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Drowning kills nine people per day in the U.S.
Nearly ¼ are children
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Diversity In ethnic communities, drowning rates
are nearly three times the national average
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Fitness 1 in 3 children in America is
overweight, putting them at risk for heart
disease, diabetes, high blood pressure, and
emotional pain
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• This cause has a cure swimming

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Promotions

• PSA
• TV public service announcement with Academy Award
  nominee Terrence Howard and Jim Ellis

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Promotions

• Spokespeople
• Jim Ellis
• Janet Evans
• Cullen Jones

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Promotions

• Public Relations
• TODAY Show
• Comcast/CN8
• MSNBC.com
• Regional/Local TV and Newspapers

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Promotions

• In-School Water Safety
• Discovery Education
• 35,000 ethnically and economically diverse
  schools
• Targets
• Kindergarten-5th grade
• Parents

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Promotions

• Retail Promotion
• 25 of proceeds of Speedo purchases went to
  Sponsor a Swim Lesson
• 400 Sports Authority locations

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Promotions

• Merchandise
• Build the brand
• Spread the word

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Make a SplashProgram Reports
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U.S. Olympic Trials

• Aqua Zone
• Deck signage
• PA Announcements
• Video board ads
• Chamber of Commerce
• Speedo Matching Fund
• PR Outreach

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Diversity Research Study

• Study with University of Memphis
• Constraints on Minority Swimming Participation
• Kids aged 6-16 in six metro cities
• News hooks
• 58 of ethnically diverse children cant swim
• Parental influence as major factor in childs risk

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Diversity Research Study

• NBC Nightly News
• Today Show
• 400 print media placements
• 31 network affiliate stories
• 4 CNN segments
• 125 blog mentions
• Rush Limbaugh
• ABC Radio

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PLAY

• NY Times
• 1.5 million circulation
• 58 nationwide / 42 New York
• Advertorial on Make a Splash

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Promotions

• Speedo Gives Back online retail promotion
• Make a Splash In School
• 35,000 schools in 08
• 4 key markets with PR support with YMCA
• 2009 focus on parent education programs and
  awareness campaign
• PR!

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Major City Initiatives

• Make a Splash-Atlanta
• Developed a certified aquatic staff of 14 eight
  instructors six lifeguards select staff
  members are certified as instructor trainers,
  certified pool operators , and aquatic fitness
  instructors
• Over 2,500 children have participated in
  learn-to-swim classes since June 2007
• All 600 participants this past school year
  achieved Level 1 over 300 students have achieved
  level 2 or higher
• 1200 participants are expected in 2008 program

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Major City Initiatives

• Make a Splash-Houston
• Three partners each offering a different avenue
  to address the disproportionate rate of drowning
  in the Houston area
• City of Houston Parks Recreation Dept (HPARD)
• Harris County Aquatic Program (HCAP)
• YMCA of Greater Houston
• The three programs combined are projected to
  touch close to 1,000 youngsters during the summer
  of 2008.

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Major City Initiatives

• Other Possibilities
• Long Island
• Partner American Red Cross
• Camden NJ
• Partners Camden Schools and Boys Girls Clubs
• New York City
• Partner NYC Parks Rec
• Trident Swim Foundation (featured on the Today
  Show)
• Chicago
• Partners World Sport Chicago/Chicago 2016,
  Chicago Park District
• Awareness campaign, June 2008
• Mayoral proclamation - July to be Water Safety
  Month in Chicago
• Very interested in collaborating on major program

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Local Partner Programs

• Learn-to-swim providers on the next slide have
  applied to become Make a Splash Local Partners.
• Each meet the requirements for swimmer/teacher
  ratio, number of lessons offered, skill
  progression, and how teachers are trained.
• Once a Local Partner is approved, they receive a
  Make a Splash banner, materials, and equipment to
  help promote their learn to swim program.
• Speedo VIK program helps enhance our support of
  these learn-to-swim providers.

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Local Partner Programs

• Brigantine Aquatic Center -- Brigantine, NJ
• Swim America Family Swim School -- Fresno, CA
• Vashon Aquatic Club -- Vashon, WA
• Atlanta YMCA -- Atlanta, GA
• Ravena Swim Club -- Ravena, NY
• Triangle Aquatics -- Cary, NC
• Mid-Cities Arlington Swimming Foundation --
  Arlington, TX
• Austin YMCA -- Austin, TX
• City of Carson -- Carson, CA
• Brandon Blue Wave -- Brandon, FL
• Conversations with at least 50 more have begun
• Fall 2008 plans include a targeted recruiting
  campaign to 25 of the nations largest swim
  lesson providers

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Sponsor a Swim Lesson

• Oakland Undercurrents Oakland, CA
• Pikes Peak YMCA
• Colorado Springs, CO
• LK Foundation
• Los Angeles, CA
• Swimgym
• Miami, Florida

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Other special events and partnerships

• Savannah, GA
• Starfish Aquatics/NRPA
• Lafayette, CO
• Starfish Aquatics/NRPA
• Colorado Springs, CO
• USA Triathlon
• City of Colorado Springs

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Savannah, GA

• In Savannah, Georgia and Lafayette, Colorado,
• 240 children participated in a water safety day.
• Our partnership was with Starfish Aquatics and
• the National Recreation and Park Association.

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Lafayette, COReach, Throw, Dont Go!
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The kids rotated through water safety stations,
and received certificates for participating in a
Make a Splash for Water Safety Day!
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Additional Programs

• Hilton Swims to Beijing Relay
• 100,000 to support Make a Splash
• 20,000 to remain with Foundation
• Lenny Krazleburg Foundation
• Launching this summer
• Entry point into Los Angeles

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Local Partner Programs

• The learn to swim providers listed on the next
  slide have gone through an application process to
  become Make a Splash Local Partners.
• They meet the requirements for swimmer/teacher
  ratio, number of lessons offered, skill
  progression, and how teachers are trained.
• Once a Local Partner is approved, they receive a
  Make a Splash banner and materials to help
  promote their learn to swim program.

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Local Partner Programs

• Brigantine Aquatic Center--Brigantine, NJ
• Swim America Family Swim School--Fresno, CA
• Vashon Aquatic Club--Vashon, WA
• Atlanta YMCA--Atlanta, GA
• Ravena Swim Club--Ravena, NY
• Triangle Aquatics--Cary, NC
• Mid-Cities Arlington Swimming Foundation--Arlingto
  n, TX
• Austin YMCA--Austin, TX
• City of Carson--Carson, CA
• Brandon Blue WaveBrandon, FL
• Conversations with at least 50 more have begun
• Fall, 2008 plans include a targeted recruiting
  campaign to 25 of the nations largest swim
  lesson providers

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Other special events and partnerships

• Savannah, GA
• Starfish Aquatics/NRPA
• Lafayette, CO
• Starfish Aquatics/NRPA
• Colorado Springs, CO
• USA Triathlon/City of Colorado Springs

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• Harlem Week
• New York
• August 16th 17th

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• Overview
• Harlem WeekHarlem Week is one of Americas
  largest cultural celebrations. It consists of
  various activities and events that celebrate a
  rich cultural diversity in America. Held in
  historic Harlem, Harlem Week attracts millions of
  individuals to the worlds most famous
  neighborhoods for food, information and
  activities.
• Goal of the Make a Splash appearance at Harlem
  Week Generate interest about the Make a Splash
  program among at risk groups. Solidify
  existing relationships with program partners (Red
  Cross, Trident Swimming, NYC Parks, Swim Strong)
  and potential program funders (Sovereign Bank,
  Adecco, Virtcom Int.)

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Harlem Site locations

• New York City Childrens Festival
• Overview Festival celebrating New York City
  youth with music, games, rids, fashion shows,
  entertainment, sports clinics, chess, gymnastics,
  petting zoo and pony rides.
• Date August 16th 17th
• Location W. 135th street (between Malcolm X
  and A.C.P. Jr. Blvds.)
• Estimated attendance 30,000 kids
• Space needs Gazebo Dimensions-9'10.5"Wx8'10"Dx8'
  6H
• Power (for television)
• Two long tables
• Two chairs

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USA Swimming Foundation

• Overview

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History

• Foundation formed in 2004
• Incorporated as a 501(c)3 non-profit
• Governed by an independent Board of Directors
• Foundation staff headquartered at USA Swimming
  offices in Colorado Springs
• USA Swimming staff provides support to administer
  programs and services

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Mission Statement

• The mission of the USA Swimming Foundation is to
  create and enhance ongoing sources of revenue,
  and support and add value to the activities,
  programs, services and brand of USA Swimming in a
  manner consistent with its operating principles
  and strategic drivers.

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5-Year Vision

• By 2012 the Foundation will be
• Recognized as the national leadership
  organization for promoting water safety and
  learn-to-swim programs for Americas increasingly
  diverse youth population.
• Administering a wide range of national
  promotional campaigns and supporting a national
  network of learn-to-swim programs.
• Developing other programs and services to support
  USA Swimming in its mission.

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Goals

• Teach every kid to swim and be water safe.
• Expand Make a Splash programs nationally.
• 500 Local Partner Programs up and running by
  2012.
• Help USA Swimming become a financially
  independent organization.

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Make a Splash Programs

• Overarching purpose is to reduce troubling
  drowning statistic and get all children into
  learn-to-swim programs so that they will be water
  safe and encouraged to engage in a lifetime
  fitness activity
• City-based initiatives to reach at-risk
  populations
• Local Partner Program to build a national network
• National promotional campaign to support existing
  service providers

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Other Programs

• U.S. National Team
• National Junior Team
• Age group swimming and events
• Facility development

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Foundation Leadership

• Senior Staff
• Chuck Wielgus
• Foundation CEO and Exec. Director, USA Swimming
• Christopher LaBianco
• Chief Development Officer
• Dominic Testa
• Director of Development
• Martha Johnson
• Annual Fund Manager
• Rowdy Gaines
• Foundation Ambassador
• Melvin Stewart
• Foundation Ambassador

• Board of Directors
• Susan Keating, Chair
• CEO, National Foundation for Credit Counseling
• Ken August, Vice Chair
• Industry Leader, Deloitte Touche
• Ron Beegle, Secretary
• Partner, Goode Partners
• David Wiederecht, Treasurer
• EVP, GE Asset Management, Inc.
• Andrew Knox
• Senior Client Partner, Korn / Ferry International
• Michael Mendenhall
• Chief Marketing Officer, Hewlett-Packard
• Max Siegel
• President, Dale Earnhardt, Inc.
• Russ Hagey
• Partner Chief Talent Officer, Bain Company
• Jim Wood
• President, USA Swimming

USA Swimming Foundation 1 Olympic Plaza Colorado
Springs, CO 80909 SwimFoundation.org (719)
866-4578 foundation_at_usaswimming.org