I' General Company Information

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I. General Company Information
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1.General Company Information

• Mission Statement
• eXpanded Media partners with a wide variety of
• blue chip clients to plan, design, build and
• market interactive applications and
• e/m commerce services. eXpanded Media helps
• clients leverage digital technology to improve
• their business at the core.

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Facts and figures

• eXpanded Media is a spin out of Ubizen (since
  1998)
• Turnover
• 1998/1999 turnover 50 mio BF
• 1999/2000 turnover 200 mio BF
• 2000/2001 turnover 350 mio BF
• Offices in Leuven, Amsterdam and Antwerp (by
  11/00)
• Staff
• 1998/1999 20
• 1999/2000 100
• 2000/2001 160
• 15 nationalities

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One stop shop offer

• Structural and Operational partnerships with
• Insites e-research
• Minevision data- and webmining
• Host It
• Ubizen e-security
• Webpromis digital media asset management
• Synkronis eDM

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II. Organization flowcharts
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Project organization

• Dedicated account management to offer full
  service and build long term relationship
• Clear responsibilities and accountabilities for
  the Project managers
• Functional layers
• account management
• analysis business, functional, technical, UE/IA
• development
• creation
• maintenance and support
• Project team always a reflection of all
  disciplines found across functional layers,
  whereby the PM is in the drivers seat.

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Project Organisation
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Functional Org
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III. XM Core competences and USPs
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Our USPs

• Integrated offer combining strategy,creativity,
  and technology in relation to expertise domains
• Internal convergence model combining online
  expertise with offline knowledge
• Creativity as a main driver
• Strategy and business knowledge
• User and customer centric approach usability
  lab and consumer research
• Product integration expertise
• Proprietary methodology based on research and
  experience
• Experience in handling large and cross company
  accounts

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1. Integrated Offer

• Combining Fields of Expertise

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strategy
user
technology
creativity
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XM Expertise Domains
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XM Expertise Domains

• 1. Information Management(Organization of data)
• Databases (RDMS Oracle, SQL Server, Informix
  etc. non-RDBMS)
• Object relational mapping
• Central Directory information (LDAP)
• Content Management (Vignette V/5, Documentum 4i)
• Data-entry solutions (batch, manual, web-based)
• Organizational manipulation (replication,
  transactional support)

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XM Expertise Domains

• 2. Knowledge Management(Intelligent use of data)
• Intelligent searches (Verity, Autonomy Knowledge
  Server, Oracle Intermedia, LexiQuest LexiGuide,
  DMP Scout)
• Automatic Categorization, segmentation and
  summarization (Autonomy Knowledge Server, DMP
  Essence)

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XM Expertise Domains

• 3. Relationship Managementand personalization(Or
  ganization of tagetted info)
• Personalization engines (Vignette V/5, BEA
  Commerce Server)
• Rules based information delivery
• Profiling (Autonomy)

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XM Expertise Domains

• 4. Multi-channel Presentation(Different channels
  through which info is presented)
• Presentation towards Web
• Presentation towards Mobile devices (Wap, PDA
  etc.)
• XML XSL-T standards (libraries and tools)

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XM Expertise Domains
Language News/Offers Car/Flight Start date
End date
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XM Expertise Domains
Dest. Country City Date Range Select Offer
(price) - Order
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XM Expertise Domains

• 5. Media Streaming(Use of high bandwidth
  channels)
• Pre-processing of raw material (video editing)
• Presentation of video towards web
• Streaming technologies (servers, formats)

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XM Expertise Domains

• 6. EAI Enterprise Application Integration(Connec
  tion to existing (transactional) systems)
• Coupling between web application and backend
  through generic technologies (RMI, Corba, HTTP,
  XML etc.)
• Data exchange
• Payment systems (on-line)
• B-to-B syndication
• Affiliate programs

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XM Expertise Domains

• 7. Application Servers Enabling IDE(Core
  application and devlopment knowledge)
• Application Servers(Allaire JRun, BEA Weblogic,
  IBM Websphere, MS IIS, etc.)
• Enabling development environments(IBM Visual
  Age, Websphere Studio, TogetherJ, Embarcadero E/R
  Studio etc.)

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XM Expertise Domains

• 8. QA and Methodology(Systematic Quality
  Assurance)
• Scalable approach (incremental, iterative)
• Clear activities and deliverables
• QA integrated test planning
• Testing tools (performance, compatibility etc.)
• (See also later)

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2.Convergence

• Media convergence beyond the browser digital
  media (WAP, CD-ROM, DVD, I-TV,)
• Expertise and knowledge convergence combining
  on with off line media and vertical with
  horizontal

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3.Creativity as a main driver

• Full creative core competences in house
• Conceptual design
• Art Direction
• Copy writing
• Multi media development
• Animation and 3D
• Award winning-)

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4. Strategy and business knowledge

• XM is the solution provider of B-to-C brands
• Vandemoortele
• JBC
• Mercedes
• Center Parcs
• XM investment in online marketing focused on
  B-to-C
• traffic building knowledge
• market performance monitoring
• online research and trend watching

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5.User and customer centric approach

• Critical mindset focusing on unique user
  experiences
• Marketing driven accountability attention
  interest desire action
• --- Toolset
• Usability Lab
• Data mining

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6.Product integration capabilities

• Content management Allaire, Vignette, Open
  Text,
• Knowledge management Autonomy (portal in a box)
• Media asset management Mediamine
• Databasevendors Oracle, Informix, Microsoft,
• Middleware Multisecure
• Payment solutions Easy Payment

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7.Experience in handling large and cross company
accounts

• Center Parcs Belgium, Netherlands, Germany, UK
  and France
• Reed-Elsevier
• Wolters-Kluwer
• Mobistar
• Vandemoortele

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IV. E-business case studies
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4. E-business case studys

• Overall project methodology
• Case 1 Reed Elsevier
• Case 2 KPN/Ram Mobile
• Case 3 DITO
• Case 4 JBC

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Methodology
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Benefits

• No milestone can be successfully reached without
  a thorough quality assurance pass (for which the
  criteria and standards are mutually agreed)
• Complete visibility for the customer on progress
  and deliverables
• A predefined set of deliverables and milestone
  guarantees a mutual focus on the success of the
  project
• all blocks are identified from offer to invoice
• all aspects must be well documented in order to
  pass a milestone
• iterations keeping a materialized view on the
  final deliverable

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Quality

• Is the manifest of the processes embedded in the
  XM methodology
• Is subject to each deliverable during the project
• requires well defined criteria, XM defines high
  standards, the Customer may redefine against its
  expectations
• is not propitiator, as key technologies used are
  leveraging on industry strength standards (UML
  etc.)
• is the key to mutual success

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Case 1 Elsevier BusinessInformation

• Company Profile
• Elsevier Business Information, based in Brussels
  (Belgium) has over 25 years of proven
  international publishing experience. Developed a
  vast marketing and information network in nine
  major business areas which we serve with the
  highly effective product news tabloid concept.
• Each of their publications supplies its precisely
  targeted audience of professionals with up to
  date information on new products and latest
  developments.
• As a subsidiary of Reed Elsevier, our company
  belongs to one of the world's largest publishing
  and information groups with annual sales in
  excess of US 5.5 billion and nearly 27,000
  employees worldwide..

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EBI Project Objective
Mission To provide European-tailored content
in a portal format covering the electronics,
telecom and electronics manufacturing
marketplaces (reflecting our print portfolio),
such that the site enables design engineers,
purchasing managers and general managers in the
wider electronics industry to do their jobs
better and to become one of the top five
bookmarked business sites in the European target
market.

• Critical Success Factors
• 1 million page impressions served per month
• 75 of advertising inventory sold six months
  after launch.
• The future envisaged for the site is to build an
  involved online community of users to reach a
  critical mass where the portal can start to
  leverage that audience through true e-commerce
  initiatives and partnerships.

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EBI Project Challenges

• Converge form a paper based conventional to
  fully electronic publishing environment
• Migration from legacy data (magazine articles,
  news articles etc) into electronics form
  including meta data
• Structure editorials from many different sources
• content categorization, personalization and
  extensive search-ability
• hyper advertisement capabilities
• focus to move further down the supply chain to
  work more closely with the distributors and
  develop e-commerce solutions.
• Bridge functionalities (I.e. forward solution to
  support phased delivery)

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EBI Methodology used

• Overall target broken up in phases according to
  Customers priorities
• Each phase accomplished with full methodology
  life-cycle and deliverables
• Analysis in terms of requirements, system
  processes, HCI done According UML specs (I.e.
  true OO approach)
• Site design in close collaboration with Customer
  and with many iterations with the methodology
  phase

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EBI Technologies used

• XML (and DTD development)
• structure legacy data
• support multiple datasources (news articles etc
• DB storage of data
• Perl
• parsing data
• Java
• site is constructed for dynamic content using
  Java Server Pages (public and admin)
• Oracle
• RDBMS (8i)
• Web and mail server
• ASP
• interim admin interface
• UNIX SUN Solaris and NT
• operating environment

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EBI Products integrated
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EBI Infrastructure
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EBI Team Composition
EBI Project Manager IT Manager Webmaster Inter
net Production Coordinator Editorial
Manager Chief Programmer 2 Programmers Programm
er Network Manager Publisher
eXpanded Media Project Manager Technical
Analyst Information Architect Web Designer 4
Software Engineers (Java, Perl, XML
expertise) QA Engineer
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EBI Site
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EBI Site
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Case 2 RAM Mobile Data

• Company Profile
• Mobile Packet switched data communication based
  on Mobitex technology
• Both implementation and management of mobile data
  networks
• Hardware, software, training, gateway services
• Present in Belgium, Netherlands, UK
• 400 employees
• Owned by Bell-South Mobile Data and France
  Telecom Mobiles International

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RAM Project Objective
Company mission To provide continous access to
all necessary company information, increase
productivity and efficiency and decrease
intervention lead-time. Extend the internal
IT-infrastructure so that it can also be used
outside the company walls

• Project mission
• Develop a communication platform with the
  outernet based on Internet technology
• Sector specific functionality targetted towards
  transport
• Exploitation in NSP and ASP model

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RAM Project Challenges

• Generic solution that can be easily adapted to
  specific needs
• Integrate with RAM network (prioprietary
  interface)
• Limit initial investment of clients (use general
  available technology)
• Extensive client company and user tracking
• Extensive use of GIS-data and tools
• Real-time dynamic diagram rendering

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RAM Infrastructure
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RAM Methodology used

• First step building dynamic prototype
  (RAD-tools)
• Version 1.0 Core functionalities (1st increment)
• Version 1.5 B-to-B extensions to clients
• Analysis in terms of requirements, system
  interfaces , basic use UML (use cases, class and
  state diagram) (I.e. mixed scripting - OO
  approach)

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RAM Technologies used

• Operating system
• Windows NT Server
• Web-application frontend
• MS ASP with JScript and VBScript
• Dedicated applets for real-time diagram rendering
• Application layer
• Java components publsihed as COM-interface
• Real-time GIS rendring based on external
  COM-component
• Persistent storage
• Central Oracle database
• Backend interface
• Protoype in Visual Basic
• Translator (Java) component using structured
  files

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RAM Products integrated
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RAM Team Composition
RAM Marketing manager Project Manager IT Manager
eXpanded Media Project Manager Technical
Analyst Functional Analyst Art Director 2 Web
Designers 3 Software Engineers (Java, VB, COM
expertise) QA Engineer
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RAM Site
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RAM SIte
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Case 3 JBC

• Company Profile
• Belgian company present in the clothing industry.
• Also present in Luxembourg, Thechia
• 60 local stores
• Focused towards young and busy customers
• Advanced logistics with centralized distrubution
  from Houthalen (backorderlt48h)
• Large market share in their segment (Top 3)
• Revenue 1999 4.391 mio BEF

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JBC Project Objective

• Project mission
• Supports brand awareness, image building
• On-line shop of a large range of JBC products
• Targeted approach (segmentation)
• Customer tracking
• Extensive media management (photographic
  material)
• Comparison-function guiding the customer
• On-line purchase including secure payment

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JBC Project Challenges

• Multiple languages (not supported by MS Site
  Server Commerce edition)
• Easy maintenance by JBC product managers
• Usability of shopping flow
• Targeted segments

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JBC Infrastructure
                                                 
     
 
 
 
 
Secure Connection
B1
BCC
H1
H3
H2
H3
Hosting facility
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JBC Methodology used

• First step static dynamic prototype
  (Design-tools)
• Analysis in terms of requirements, system
  interfaces.
• Microsoft targeted solution

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JBC Technologies used

• Operating system
• Windows NT Server
• Web-application frontend
• MS ASP with JScript and VBScript
• Java-applet for secure payment
• Application layer
• MS Site Server Commerce Edition
• Persistent storage
• MS SQL Server
• Backend interface
• EasyPayment server (BCC connection)

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JBC Products integrated
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JBC Team Composition
JBC Marketing manager Project Manager IT
Manager Product Manager
eXpanded Media Project Manager Technical
Analyst Functional Analyst Information
Architect Usability Engineer Art Director 2 Web
Designers 3 Software Engineers (Java, VB, COM
expertise) QA Engineer
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JBC SIte
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Case 4 DITO Flemish Government

• Context and mission
• 8th March 1999 Flemish government closed a pact
  with the local cities and OCMW
• A 10-point plan of action includes
• Development of a communication platform between
  governmental and local parties
• Streamline the comunication from the local
  parties to the inhabitants

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Dito Project Objective
Extranet Objectives and development

• Central information management facilitating
• Push a information
• Website structured info
• Search
• News and events communication (Agenda)
• Personalized settings
• Moderated forum (Discussion)

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Dito Project Challenges

• Keep information in usable format for
  re-distrubution (several channels mail, web,
  print several formats Word, HTML)
• Partly public, partly private (security)
• Limit initial investment of clients (use general
  available technology)
• Extensive control by governement (editing,
  screening forum etc.) because of official status
• Leave previous standards (Illustra) and use OO
  technology

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Dito Infrastructure
                                           
 
 
 
H1
F1
H2
F2
H3
Flemish Governemt
Hosting facility
Inhabitants
City Information responsible
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Dito Methodology used

• Use of XM methodology (phased, incremental,
  iterative)
• Strict 3-tier architecture
• Full OO approach for each tier

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Dito Technologies used

• Operating system
• Sun SOlaris
• Web-application frontend
• Netscape IPlanet
• JSP and Servlets
• Application layer
• Java application server
• Java components
• Persistent storage
• Informix Universal Server database
• Backend interface
• Netscape Iplent mail server
• LSoft ListServ
• Remote server adjustments (forward)
• Perl, SSH, public/private keys

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Dito Products integrated
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Dito Team Composition
DITO Flemsh Gov standards board Project
Manager IT Manager (SBS)
eXpanded Media Project Manager Technical
Analyst Functional Analyst Web Designer 4
Software Engineers (Java, Perl) QA Engineer
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Dito Site